67 Latest Short-Form Video Statistics You Should Know 2024: Unlocking the Power of Bite-Sized Content

Discover the latest short-form video statistics;

In today’s digital landscape, short-form videos have become essential to any successful marketing strategy. With the rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts, it’s no surprise that short-form video statistics are on the rise.

Videos are a proven sales driver. 87% of marketers report a direct increase in sales after using video, proving their power to engage and convert. 

In this article, we’ll delve into the world of short-form video statistics and explore the benefits, and trends.

Top Short-Form Video Statistics (Editor’s Pick)

• 90% of internet traffic will come from short-form videos by 2024.
• 82% of internet traffic will be video by 2024.
• Short-form videos are 2.5 times more engaging than long-form videos.
• The average user spends 88% more time on a website with a video.
• 72% of people prefer to watch a short-form video to learn about a product or service.
• 73% of consumers prefer to watch a short-form video to learn about a product or service.
• Short-form videos are 3 times more likely to be shared than long-form videos.
• The average short-form video is 3 minutes and 23 seconds long.
• In 2024, there will be an estimated 1.6 billion people who use short-form videos to communicate.
• Short-form video is expected to rise significantly in 2024.
• 86% of businesses now use video as part of their marketing tool.
• In 2023, Direct-to-Consumer (D2C) brands spent about 231% more on TikTok ads than the previous year.

General Short-Form Video Statistics

1. Spending on short-form video ads has grown by 20 times in just five years, from $4.6 billion in 2018 to more than $88 billion in 2023. It’s expected to reach $99.4 billion in 2024. (Source)
2. Spending on short-form video ads will grow by an average of $11 billion each year, reaching $145.8 billion in 2028. This is a huge increase of 65% in five years. (Source)
3. The average amount of money each person spends on short-form videos will also increase significantly, from $16.5 in 2023 to $23.6 by 2028. (Source)
4. By 2028, short-form videos are expected to make up 60% of all money spent on digital video advertising. (Source)

5. The global market for online video platforms is expected to reach $57.2 billion by 2033. It’s growing at a steady rate of 18.7% each year from 2024 to 2033. In 2023, it was likely worth $10.3 billion. (Source)
6. The first two minutes of a video are the most important for getting people to watch it. After two minutes, people are less likely to keep watching. However, if a longer video can keep people interested for more than 6 minutes, they are more likely to watch it all. (Source)
7. Nearly 50% of the videos made in 2023 were shorter than three minutes. (Source)
8. A majority of marketers (64%) lean towards short-form marketing videos that fall within the 20- to 60-second range. (Source)
9. In a survey, 85% of people in the United States who use the internet watched videos online on any kind of device. (Source)
10. Consumers find short-form videos 2.5 times more compelling than long-form content. Social media platforms like TikTok, Instagram, and YouTube have experienced explosive growth. TikTok users often convert to customers after discovering brands on the platform. (Source)
11. Short videos, under 90 seconds, hold the attention of half their audience. (Source)
12. Video marketing is a proven success for most, with 79% of marketers reporting positive results. However, individual experiences can vary. (Source)

13. The market for short video platforms was worth $1.52 billion in 2022 and is expected to grow by 10.2% each year until 2030. By 2030, it could be worth $3.24 billion. (Source)
14. In December 2022, 75% of marketers’ biggest clients put video ads on TikTok. 70% put them on Instagram Reels. However, about 13% of marketers didn’t use online ads on short video platforms. (Source)
15. In a survey in June 2022, 39% of marketers said short-form videos gave them the most return for their money. (Source)
16. Short-form video platforms in India are expected to earn $10 billion by 2030. (Source)
17. In 2024, 53% of marketers plan to spend more money on short-form content, and 38% will spend the same amount. (Source)
18. Viewers retain 95% of a message while watching it in a video, compared to 10% when reading it in text. (Source)

19. In 2022, Americans watched more videos online than they did on TV. By 2027, people are expected to watch almost 3 hours and 30 minutes of streaming video each day. (Source)
20. 87% of marketers say videos have helped their websites get more traffic. 95% say that videos have helped people understand their products better. 80% say that videos have helped them sell more products. (Source)
21. In 2024 67% of people who use social media to market their products plan to spend more money on short-form videos than other types of content. (Source)
22. Nearly half of all videos made in 2023, were under three minutes long. (Source)
23. In 2024 short-form videos will make up 90% of all internet traffic. (Source)
24. Every second of a video matters. People will watch at least half of a video on average if it’s five minutes or shorter. (Source)
25. After five minutes, people are less likely to watch a video. Videos that are between 5 and 30 minutes long usually get about 38% of people to watch them. (Source)
26. Longer videos that are more than 30 minutes long usually get fewer views. But they can attract good potential customers. (Source)
27. Videos that are between 30 and 60 minutes long usually get about 26% of people to watch them. (Source)
28. The average amount of time people spent watching online videos each day increased to 100 minutes in 2021. In 2019, it was 84 minutes. (Source)
29. People watch an average of 16 hours of online video each week. This is 52% more than they did two years ago. (Source)
30. Instagram users spend about 53 minutes at a time watching short-form videos. TikTok users spend about 45 minutes at a time. (Source)
31. More than 75% of American adults spend up to two hours a day watching short-form videos. (Source)
32. Marketers mostly use view count (44%), watch time (43%), and engagement (41%) to measure how well their videos do. (Source)
33. Many marketers (39%) say that short-form videos give them the most return for their money. (Source)

34. 33% of people who use social media to market their products plan to spend more money on short-form videos. (Source)
35. The number of people using mobile phones worldwide grew from 5.1 billion in 2018 to around 5.7 billion by 2023. (Source)
36. 72% of people use videos to find out about products or services. (Source)
37. About 41% of marketers say that people usually watch between 61% and 80% of short-form videos. (Source)
38. 85% of businesses use videos for marketing. This is a little lower than in 2019, when 87% of businesses used videos. (Source)
39. 86% of people want to see more brand videos. 36% want educational videos, and 14% want videos that show products. (Source)
40. Videos were the most popular type of content on short-form video platforms, making up nearly 60% of all revenue. People like videos because they’re easy to watch, remember, and reach specific audiences. (Source)
41. Almost two-thirds of the world’s people can now go online. By last year, there were over five billion internet users, about 66% of the global population. This is up from 51% in 2018. (Source)
42. Most people like to watch educational videos that are 3 to 6 minutes long. Less than 10% of people want to watch videos that are longer than 20 minutes. (Source)
43. Videos that show people interacting positively can get 40% more views. If the message of a video is clear within the first three seconds, it can get 13% more attention. (Source)

Short Form Video Platform (Short-Form Video Statistics)

44. TikTok made short-form videos popular. Videos on TikTok can be a few seconds long or up to 10 minutes. After TikTok, Instagram Reels became popular. Reels can be 15 to 90 seconds long. (Source)
45. After Instagram Reels, Instagram Stories were popular. Stories disappear after 24 hours but can be saved as highlights. Facebook Stories and YouTube Shorts started in 2021 and are usually 60 seconds long. (Source)
46. Instagram Reels have become a very important feature, taking over Instagram marketing and giving brands a new way to express themselves and connect creatively with their audience. (Source)

47. In the first three months of 2024, TikTok videos averaged 18,173 views. This made it the best platform for social and short-form videos. Instagram was second, with Reels getting 16,152 views on average. Facebook’s short-form videos, also called Reels, were third. (Source)
48. 58% of marketers use short-form videos like TikTok, Instagram Reels, and YouTube Shorts. (Source)
49. On Instagram, people spend about 20% of their time watching Reels. YouTube Shorts had 5 billion people using them every month in June 2022. (Source)
50. YouTube is the best place for marketers to use videos, followed by LinkedIn. YouTube is 87% effective, and LinkedIn is 85% effective. (Source)
51. YouTube Shorts started in late 2020 and has grown a lot. It has been watched more than 5 trillion times. (Source)
52. In November 2021, most people said they liked watching short-form videos on YouTube. About 78% watched on YouTube, 60% on Facebook, and 54% on TikTok. (Source)
53. In South Korea, most people like watching short-form videos on YouTube. About 77% use YouTube, 51.7% use Instagram, and 35% use TikTok. (Source)
54. In the United States, TikTok is the most popular place to watch short-form videos. About 40% of people use TikTok, 23% use YouTube Shorts, and 3% use Instagram Reels. (Source)
55. In 2022, Instagram Reels got more than 3.7 billion views in the United Kingdom. TikTok got 2 billion views, and YouTube Shorts got 116 million likes. (Source)
56. In Vietnam, most people in Generation Z said they like watching short videos on TikTok. About 65% use TikTok, and 18% use Facebook. (Source)

Short-Form Video Statistics By Country

57. In the United States, spending on short-form video ads is expected to reach $38.8 billion by 2024. It’s expected to grow by 12.54% each year until 2028, reaching $62.2 billion. (Source)
58. In the United Kingdom, spending on short-form video ads is expected to reach $4.6 billion in 2024. It’s expected to grow by 7.82% each year until 2028, reaching $6.2 billion. (Source)
59. North America was the biggest market for short-form videos, accounting for almost 38% of the total revenue. (Source)
60. In the United States, half of all people who use the internet watch videos online every day. In Mexico, more than half of internet users do the same. (Source)
61. In Canada, spending on short-form video ads is expected to reach $1,545 million in 2024. It’s expected to grow by 10.67% each year until 2028, reaching $2,318 million. (Source)

62. The market for short-form videos in Asia Pacific was worth $317.3 million in 2020. It’s expected to grow by 12.1% each year from 2020 to 2030. (Source)
63. In Southeast Asia, spending on short-form video ads is expected to reach $1,073 million in 2024. It’s expected to grow by 10.12% each year until 2028, reaching $1,578 million. (Source)
64. In China, money made from short video ads was almost 134 billion yuan in 2020. It’s expected to keep growing quickly. Douyin and Kuaishou are two of the most popular short video platforms in China. (Source)
65. In France, spending on short-form video ads is expected to reach $1,199 million in 2024. It’s expected to grow by 10.32% each year until 2028, reaching $1,776 million. (Source)
66. In Australia, spending on short-form video ads is expected to reach $1,474 million in 2024. It’s expected to grow by 10.51% each year until 2028, reaching $2,198 million. (Source)
67. In Africa, spending on short-form video ads is expected to reach $431.8 million in 2024. It’s expected to grow by 10.23% each year until 2028, reaching $637.5 million. (Source)

Some Short-Form Video Trends  in 2024 (Short-Form Video Statistics)

1. Brand Challenge Videos

Short-form videos first became popular with viral content about dancing, songs, and sounds. 

Now, brands can make their own sounds, filters, and challenges go viral. According to a HubSpot report on social media trends, 20% of marketers used branded challenges, and 42% said they did better than expected. Marketers also think they’re one of the most effective social media trends of 2024.

They’re making these challenges popular by using interesting hashtags (#) on social media.

These brands encourage people to join in and spread the word by offering challenges that are usually fun and easy to do.

2. Behind the Scenes Videos

Customers are curious and want to see how businesses work from the inside. This is a good way to build trust. Companies are using this idea to their advantage.

For example, they could make a video that shows how a product was made or how the company works on a normal day.

You’ll get extra points if the videos are natural and fun to watch.

3. Soundless Videos

Many videos are now designed to be watched and understood without sound.

These short videos have subtitles so people can understand them without listening to the sound. Not everyone wants to listen to sound when they watch videos.

4. More Educational Videos

In 2024, brands will likely focus on educational content in their short-form videos. How-to videos, DIY videos, and videos that explain things.

A Hubspot report on social media trends found that 32% of marketers surveyed say they currently use educational content, and 57% of those who do say it’s one of the most effective types of content.

Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that focus on education in their marketing strategy can improve lead generation and build stronger brand loyalty.

Similarly, explainer videos target users who are ready to make a decision. When done well, they can turn these people into customers.

Conclusion (Short-Form Video Statistics)

Short-form videos are powerful marketing tools that boost engagement, increase brand awareness, and drive sales. As the digital landscape continues to evolve, it’s clear that short-form videos will play an increasingly important role in the world of marketing.

FAQ (Short-Form Video Statistics)

1. What is a short-form video content?

Short-form video content refers to videos that are typically under 60 seconds long. These videos are designed for quick consumption and are often shared on social media platforms like TikTok, Instagram Reels, and YouTube Shorts. They are characterized by their brevity,  and engaging visuals, and often include elements like music, sound effects, and captions to enhance viewer experience.

2. Why are short-form videos more popular? 

People have shorter attention spans than ever before. Content that is easy to understand and interesting is more likely to keep people watching. Short-form videos are perfect for this because they deliver content in small pieces, making it easier for people to watch, enjoy, and share.

3. Does short-form video reduce attention span?

Yes, recent studies have shown that watching short-form videos can lead to a shorter attention span. It can make people want quick, short content and make it harder to focus on longer more detailed material.