Omnichannel marketing is no longer a luxury strategy. It is the foundation of modern customer experience.

Today’s consumers move seamlessly between devices, platforms, and physical locations before making a purchase. A customer may discover a brand on social media, research it on a mobile website, compare prices on a laptop, and complete the purchase in a physical store.Businesses that fail to connect these touchpoints risk losing customers to competitors that provide smoother experiences.That is why marketers are increasingly turning to data-driven omnichannel strategies. 

This guide compiles 50+ omnichannel marketing statistics by critically analyzing research from MoEngage, Firework, Iterable, Emarsys, ContactPigeon, and other market sources.These omnichannel marketing statistics reveal how consumers behave, how businesses are adapting, and where the biggest growth opportunities lie.If you want to understand the future of customer engagement, these numbers tell the story.

Omnichannel Marketing Adoption Statistics (Omnichannel Marketing Statistics)

The first set of omnichannel marketing statistics shows how quickly businesses and retailers are adopting omnichannel strategies.

1. Around 90% of retail leaders say omnichannel strategies are critical for business success.(Source)
2. 85% of North American retailers already use omnichannel strategies in their operations.(Source)
3. Over 60% of consumers now participate in omnichannel shopping journeys.(Source)
4. 73% of retail shoppers use multiple channels during their purchasing journey.(Source)
5. The number of global omnichannel users is expected to reach 4.5 billion by 2025.(Source)
6. 87% of business owners believe connecting with customers across channels is essential.(Source)
7. Nearly 76% of customers expect consistent interactions across departments and channels.(Source)
8. Around 74% of consumers use multiple channels to complete a transaction.(Source)
9. The average shopper now interacts with nearly six touchpoints before making a purchase.(Source)
10. More than 64% of marketers say lack of resources is their biggest omnichannel challenge.(Source)

Key insight:
Omnichannel marketing has shifted from optional to essential. Businesses that fail to integrate channels risk losing competitive advantage.

Consumer Behavior Omnichannel Marketing Statistics

These omnichannel marketing statistics explain how consumers interact with brands across channels.

11. 98% of Americans switch between devices in a single day.(Source)
12. Consumers typically use three devices to complete one task online.(Source)
13. 74% of consumers research products online before visiting a store.(Source)
14. About 75% of shoppers check product availability online before visiting a store.(Source)
15. Around 60% of those shoppers purchase the product once they arrive at the store.(Source)
16. 56% of shoppers visit stores to see or touch items before buying online.(Source)
17. Approximately 43% of shoppers use smartphones while inside a physical store.(Source)
18. 50% of consumers compare prices on smartphones while shopping in-store.(Source)
19. Over 82% of consumers research products on their phone before visiting stores.(Source)
20. The average shopper uses 3.4 channels during a single purchase journey.(Source)

Key takeaway:
Modern customers do not distinguish between online and offline shopping — they see it as one seamless experience.

Channel Usage Omnichannel Marketing Statistics

Understanding channel usage is crucial to building effective omnichannel strategies.

21. Email is used by 82.4% of B2C marketers, making it the most popular channel.(Source)
22. 73.5% of marketers consider email the most effective marketing channel.(Source)
23. 66.7% of marketers use social media in omnichannel strategies.(Source)
24. 58% of marketers use mobile websites as a core channel.(Source)
25. 52.7% of marketers rely on desktop websites.(Source)
26. 51.6% of companies use mobile apps for omnichannel engagement.(Source)
27. WhatsApp marketing adoption increased from 13.5% to 34.8% in one year.(Source)
28. Only 26.9% of marketers actively use offline channels.(Source)
29. Desktop push notifications are used by only 16.5% of marketers.(Source)
30. 58% of shoppers discover products through social media ads.(Source)

Insight:
Email, social media, and mobile apps remain the core pillars of omnichannel marketing.

Revenue & ROI Omnichannel Marketing Statistics

The most compelling omnichannel marketing statistics focus on revenue growth and ROI.

31. Omnichannel campaigns using three or more channels achieve 287% higher purchase rates.(Source)
32. Brands with strong omnichannel strategies see 9.5% annual revenue growth.(Source)
33. Companies with weak omnichannel strategies grow revenue by only 3.4% annually.(Source)
34. 70% of marketers report improved ROI from omnichannel marketing.(Source)
35. Omnichannel strategies can increase average order value by 13%.(Source)
36. Omnichannel shoppers have 30% higher lifetime value than single-channel shoppers.(Source)
37. Businesses using omnichannel strategies see 11% year-over-year revenue growth.(Source)
38. Omnichannel marketing can generate 80% more in-store visits.(Source)
39. Omnichannel shoppers spend 4% more per store visit.(Source)
40. 23% of customers make repeat purchases after experiencing synchronized channels.(Source)

Key insight:
The financial case for omnichannel marketing is overwhelming. Businesses that integrate channels drive higher revenue and customer lifetime value.

Retail & Commerce Omnichannel Marketing Statistics

Retail has been one of the biggest beneficiaries of omnichannel strategies.

41. 77.2% of major retailers offer Buy Online Pick Up In Store (BOPIS).
    (Source)
42. 50% of consumers prefer BOPIS services.
    (Source)
43. 67% of BOPIS shoppers make additional purchases during pickup.
    (Source)
44. Around 72 million Americans used curbside pickup in the past year.
    (Source)
45. 25% of U.S. consumers use curbside pickup services.
    (Source)
46. Click-and-collect retail sales are expected to reach $154 billion in the U.S..
    (Source)
47. 55% of consumers have purchased products directly through social media.
    (Source)
48. About 80% of retail purchases still occur in physical stores despite digital growth.
    (Source)
49. 93.3% of consumers now shop using both digital and physical channels.
    (Source)
50. More than 56% of omnichannel shoppers use retailer apps and websites to plan purchases.
    (Source)
51. Businesses using omnichannel strategies retain 89% of their customers, compared with 33% retention for companies without omnichannel engagement.
    (Source)
52. Omnichannel customers spend 30% more than single-channel shoppers.
    (Source)
53. Around 80% of consumers use multiple channels before completing a purchase.
    (Source)
54. 58% of shoppers combine online research with in-store purchasing when making buying decisions.
    (Source)
55. Approximately 46% of omnichannel shoppers recommend brands to others after positive experiences.
    (Source)
56. 60% of consumers become repeat customers after experiencing personalized omnichannel interactions.
    (Source)
57. About 81% of customers want brands to understand the right time to contact them.
    (Source)
58. 90% of consumers find personalized marketing experiences appealing.
    (Source)
59. Personalized calls-to-action deliver 202% higher conversion rates compared to generic CTAs.
    (Source)
60. Advanced personalization strategies can generate 5–8× return on marketing investment.
    (Source)

Marketing Technology & AI Omnichannel Statistics (Omnichannel Marketing Statistics)

These omnichannel marketing statistics highlight the role of technology and automation.

61. 79.3% of B2C marketers plan to increase investment in marketing technology to improve omnichannel customer experiences.
    (Source)
62. 31% of marketers say integrated marketing technology is the most important component of omnichannel strategies.
    (Source)
63. 30.8% of marketers list integrating online and offline interactions as a top business priority.
    (Source)
64. 51.9% of B2C marketers say improving customer engagement and loyalty is their top omnichannel goal.
    (Source)
65. Only 6.9% of marketers still rely on spreadsheets and manual processes to manage omnichannel campaigns.
    (Source)
66. The number of marketers not using AI in omnichannel strategies dropped from 22.8% to just 4.6% in one year.
    (Source)
67. 55.2% of marketers personalize messages based on customer behavior and interactions.
    (Source)
68. 48.4% of marketers personalize marketing based on demographic data such as age and location.
    (Source)
69. Around 23.6% of marketers say reconciling digital and offline data is their biggest omnichannel challenge.
    (Source)
70. 31.6% of marketers report limited analytics and measurement capabilities as a barrier to omnichannel success.
    (Source)

Final Analysis: What These Omnichannel Marketing Statistics Mean

These 50+ omnichannel marketing statistics reveal a clear shift in how consumers interact with brands.

Three major conclusions emerge from the data:

1. Omnichannel Is Now the Standard

Consumers no longer shop through a single channel.
They move fluidly between digital and physical environments.

2. Personalization Drives Engagement

Customers expect brands to remember their preferences across devices and channels.

3. Businesses That Integrate Channels Win

Companies with strong omnichannel strategies outperform competitors in revenue growth, customer loyalty, and purchase rates.

Conclusion (Omnichannel Marketing Statistics)

The data is clear: omnichannel marketing is shaping the future of commerce.

From device switching to buy-online-pick-up-in-store services, today’s customers expect seamless experiences across every touchpoint.

Businesses that invest in omnichannel marketing will gain stronger customer loyalty, higher conversion rates, and better long-term revenue growth.

These omnichannel marketing statistics demonstrate that the future of marketing is not single-channel or even multichannel — it is fully integrated omnichannel engagement.