101 Latest Gift Industry Statistics To Help You In 2024

Gift Industry Statistics (Unwrapping the statistics behind the business of giving)

Want to gift with confidence? Stay up-to-date on the latest gift industry statistics and trends;

The gift industry is a massive, growing market that is worth billions of dollars. Gifts are important in our personal and professional lives, from birthdays and holidays to corporate events and special occasions. 

Have you ever thought about the data behind this industry? 

In this article, we’ll dive into the interesting world of gift industry statistics, exploring trends, behaviors, and insights that shape this lucrative market.

Gift Industry Statistics (Editor’s Pick)

• The global gift industry is valued at a whopping $1.5 trillion.
• The global online gift market is projected to expand at a 9.9% CAGR from 2021 to 2028.
• The global market for gift cards reached $1.128 trillion in 2023 and is projected at a 16.3% CAGR from 2024 to 2032, reaching $4.399 trillion by 2032.
• The U.S. gift market is projected to reach $183.9 billion by 2025.
• Nearly two-thirds of Americans (62%) indulge in gift-giving during the holiday season.
• The average holiday gift spending in the U.S. is a substantial $1,047.
• Corporate gifting is a popular investment for 80% of businesses.
• A significant 45% of consumers prefer experiential gifts.
• Personalized gifts are a popular choice for 35% of consumers.
• Food and beverage gifts are a popular choice for 30% of consumers.
• Electronics are the go-to gift option for 25% of consumers.
• Most consumers, 60%, prefer the convenience of online gift shopping.
• The global market for personalized gifts is expected to snowball. Its global value is expected to increase from $28.19 billion in 2023 to $57.85 billion by 2031.

Gift Industry Statistics

1. The global gifts retailing market is expected to expand by $11.01 billion between 2023 and 2028, growing at a CAGR of 2.43%. Increasing demand for seasonal decorations and a growing gifting culture are driving forces. However, intense market competition due to pricing pressures poses a challenge. (Source)
2. The industry generated $24.5 billion in revenue in 2023, marking a 3.2% increase from the previous year and a 0.8% annual growth rate from 2018 to 2023. (Source)
3. As of 2023, there were 54,863 gift shops and card stores in the US, a slight decrease of 0.6% compared to the previous year. (Source)

4. The global market for gifts reached $65 billion in 2021 and is projected to grow to $94 billion by 2031, with a growth rate of 3.74% per year. (Source)
5. The market for gifts is expected to grow from $14 billion in 2024 to $17.13 billion by 2029, with a growth rate of 4.12% per year. (Source)
6. According to a 2023 survey, nearly half of Americans (43%) consider cash to be the most desirable Christmas gift, bringing them the greatest happiness. (Source)
7. In 2024, you can give up to $18,000 to anyone without paying federal gift tax, an increase from $17,000 in 2023. This means individuals can give up to $18,000 tax-free to each recipient in 2024, and married couples can give up to $36,000. The combined exemption allows individuals to transfer up to $13.61 million tax-free during their lifetime or at death. (Source)
8. A US survey revealed that when it comes to gift-giving, 24% of households prioritize their children, allowing them to open their gifts first. Meanwhile, 20% of Americans don’t have a specific approach or tradition surrounding gift-giving. (Source)

9. The market for corporate gifts is projected to grow from $252.6 billion in 2023 to $365.8 billion by 2032, at a growth rate of 4.2% per year, driven by increased corporate events and celebrations. (Source)
10. Most recipients (67%) can recall the company that gave them a corporate gift. (Source)
11. The global luxury gift market is predicted to grow at a CAGR of 3.7% from 2021 to 2028. (Source)
12. Handmade clothing and accessories represent 36% of the total handmade gifts market. (Source)
13. 68% of employees prefer to choose their gifts rather than relying on their employer to select one for them. (Source)
14. The global gifting market is valued at $475 billion, with India expected to reach $84 billion by 2024, making it a significant player in the industry. (Source)
15. US gift, novelty, and souvenir stores generated $21.15 billion in sales in 2022, slightly increasing from the previous year. (Source)
16. By 2024, gift, novelty, and souvenir stores in the US are projected to rake in a whopping $16.6 billion in revenue. (Source)
17. The US Gift Shops & Card Stores industry is labor-intensive, with the highest costs being Wages (15.4%), Purchases (45.3%), and Rent & Utilities (5.2%) as a percentage of revenue. (Source)
18. Europe is expected to dominate the global gifts retailing market by 2028, accounting for 48% of the market share. (Source)
19. India’s gifting market reached $72.56 billion in 2023 and is poised for strong growth, expanding at a CAGR of 3.35% from 2023 to 2028. (Source)
20. Canada’s Gift Shops & Card Stores market has experienced steady growth, with revenue increasing by 1.2% annually over the past five years, reaching an estimated value of $3.5 billion in 2023. (Source)
21. The industry is fragmented, with the top four players holding less than 40% of the market share. The industry’s concentration level is relatively low, averaging 29%. (Source)

Personalized Gifts (Gift Industry Statistics)

22. The demand for personalized gifts is increasing, driving the market’s growth from $23.5 billion in 2019 to an estimated $34.3 billion by 2026. (Source)

23. The global market for personalized gifts is expanding rapidly. It was valued at $40.93 billion in 2022 and is expected to grow to $51.98 billion in 2024 and then to $138.17 billion by 2030, with an annual growth rate of 12.97% from 2024 to 2030. (Source)
24. In the US, 50% of Gen Z and millennials are more likely to give personalized gifts in 2023 compared to the previous year, while only 25% of baby boomers feel the same way. (Source)
25. The market for personalized gifts is growing rapidly, with its global value projected to increase from $28.19 billion in 2023 to $57.85 billion by 2031, at a growth rate of 9.40% per year. (Source)
26. The market for non-photo personalized gifts is projected to grow to $9.12 billion by 2027, with a CAGR of 8.87% from 2023. North America is expected to account for 41% of global market growth during this period. (Source)
27. The global personalized gifts market is projected to grow to $14.98 billion by 2028, with a CAGR of 8.35% from 2023. (Source)
28. The UK market for personalized gifts is expected to grow to $1.13 billion by 2028, expanding at a CAGR of 10.87% from 2023 to 2028. (Source)

Regifting (Gift Industry Statistics)

29. 89% of respondents have received a present, with siblings and friends being the most common recipients (both at 39%). Partners and coworkers also receive regifted presents, at 38% and 34%, respectively. (Source)
30. Drink products are the most frequently regifted items, with 39% of recipients having regifted alcohol, tea, or coffee sets. Beauty products like perfume and makeup come second (35%), followed closely by food (34%) and toiletries (27%) as popular regift choices. (Source)
31. The primary motivations for regifting are convenience (38%) and environmental benefits (37%), followed by cost savings (30%). 72% of respondents plan to regift this year, with 53% more likely to do so due to the cost-of-living crisis. (Source)

Gift Packaging and Accessories (Gift Industry Statistics)

32. The gift packaging market is expected to grow steadily, increasing from $25.3 billion in 2023 to $37.4 billion by 2033, with a growth rate of 4.3% per year. (Source)
33. The market for gift-wrapping products was worth $15.11 billion in 2018 and is expected to grow to $24.9 billion by 2025, indicating a significant increase in global demand. (Source)
34. The market for gift boxes is projected to grow from $2.018 billion in 2023 to $3.753 billion by 2033, at a growth rate of 6.4% per year. This industry is fragmented and dominated by players in developed nations, with franchising and retail expansion being key trends. (Source)
35. The market for gift paper is expected to grow significantly from $4.49 billion in 2023 to $6.65 billion by 2033, with a growth rate of 4.0% per year. This industry accounts for 2-3% of the global paper market and is projected to thrive. (Source)
36. Most manufacturers (73%) report that companies prefer eco-friendly gift packaging due to its cost-effectiveness and environmental benefits. (Source)
37. Paper and paperboard segments are expected to make up a major portion of the global gift packaging market, accounting for 43% of the industry. (Source)
38. The US market for plastic gift-wrapping products was worth $500 million in 2018 and is projected to grow to $790 million by 2025. (Source)

39. The global gift box market is expected to grow from $1.6 billion in 2022 to $2.6 billion by 2030, with a steady growth rate of 6.5% per year. (Source)
40. The luxury gift box market is expected to grow significantly, with a projected CAGR of 5.5% from 2022 to 2030. The cosmetics and fragrances sector leads the market, making up over 30% of revenue, driven by the demand for premium packaging in the beauty industry. (Source)

Holiday Gift Industry Statistics

41. A recent US survey in October 2023 showed that over half of American consumers (51%) start their Christmas gift shopping before December, indicating an earlier holiday shopping season. (Source)
42. In the 2023 US holiday season, 65% of female consumers prioritized price when purchasing, with convenience and fast delivery also being key considerations. (Source)
43. American consumers spent an average of around $920 on Christmas gifts in 2022, slightly lower than the previous year’s average expenditure. (Source)
44. A September 2023 survey found that 60% of US consumers planned to buy gifts for their significant other and children, a slight increase from the previous year for both groups. (Source)
45. US consumers planned to spend an average of $170 per person on gift cards and $120 per person on clothing during the 2023 holiday season. (Source)
46. As of September 2023, 63% of US shoppers prefer online-only retailers for holiday gifts, followed by mass merchants (53%). Only 25% opt for off-price stores, department stores, or warehouse clubs. (Source)
47. German consumers were expected to spend €44 on Christmas gifts at department stores in 2023. (Source)

48. In an October 2023 French survey, 30% of respondents said they’d be happiest receiving a gift card or voucher as a Christmas gift, making it the most popular choice. (Source)
49. In an October 2023 Mexican survey, over 50% of respondents said they’d be happiest receiving clothes, textiles, or shoes as a Christmas gift, making it the clear top choice. (Source)
50. In Brazil, tech gifts top Christmas wish lists, with 40% of survey respondents in October 2023 saying they’d love to receive a smartphone, tablet, or accessory. (Source)

Gift Card Market (Gift Industry Statistics)

51. The gift card market reached a massive $1.128 trillion in 2023 and is expected to grow rapidly at a rate of 16.3% per year from 2024 to 2032, reaching $4.399 trillion by 2032. (Source)
52. The global digital gift card market is projected to grow from $310.1 billion in 2022 to $1.2 trillion by 2032 at a CAGR of 12.5%. (Source)
53. The global hotel gift card market earned $53.3 billion in 2022 and is expected to grow rapidly at a rate of 14.3% per year, reaching $228.1 billion by 2033. (Source)
54. Nearly half (47%) of US adults hold unused gift cards or vouchers worth an average of $187 each, totaling a staggering $23 billion nationwide. (Source)
55. The US gift card market is experiencing consolidation, with major players acquiring smaller companies to strengthen their market position. Recent examples include Blackhawk Network’s acquisition of Tango Card and RDE’s purchase of CardCash.com in January 2024, expanding their presence in the industry. (Source)

56. The US gift card market is projected to grow by 7.2% annually, reaching $214.3 billion in 2024 and $267.3 billion by 2028, with a CAGR of 5.7% from 2024 to 2028. (Source)
57. Payment companies are partnering with gift card providers to capitalize on the increasing demand for digital payment tools. Recent partnerships include Affirm’s collaboration with Blackhawk Network and Venmo’s partnership with InComm to offer digital gift cards, further expanding the reach of gift card services. (Source)
58. The Canadian gift card and incentive card market is projected to grow at a CAGR exceeding 8% from 2024 to 2029. (Source)
59. Vouchers and gift cards are the top Christmas gift choices for UK consumers, and they are preferred by 39%. (Source)
60. 61% of consumers overspend gift cards by an average of $31.75, exceeding the card’s value. (Source)
61. 60% of customers prefer gift cards as rewards from brands or retailers rather than discounts, coupons, bonus dollars, or other offers. (Source)
62. 69% of employees view receiving a gift card from their employer as a financial reward or cash bonus, indicating a positive perception of gift cards as a form of recognition. (Source)
63. 86% of consumers use gift cards at familiar retailers, with 93% of Boomers doing so. (Source)
64. 64% of consumers prefer to buy gift cards from stores offering diverse cards from multiple retailers or brands. (Source)
65. The global wedding gift list service market is projected to grow from $220.37 billion in 2023 to $505.57 billion by 2030, with a compound annual growth rate (CAGR) of 12.6% from 2024 to 2030. (Source)
66. Digital gift card purchases tend to be more planned, with 28% bought over a week in advance compared to 13% of physical gift cards. However, last-minute purchases are more common with physical gift cards, with 32% bought on the same day they’re given, versus 21% of digital gift cards. (Source)
67. Most younger consumers, including 67% of millennials and 57% of Gen Z, have purchased a gift card in the past year, with a preference for physical or digital options. (Source)
68. Gift cards are big business, and it seems consumers are leaning towards convenience. Mass merchandise stores like Target dominate (60%), followed by restaurants (52%). Direct purchases from retailers or brands are steady (39%), and online retailers are quickly becoming a popular option (49%). (Source)
69. Millennials are the digital gift card champs! They’re way ahead of other generations, with 75% using them, compared to 72% of Gen X, 65% of Gen Z, and 61% of Boomers. (Source)

70. Italy’s gift card market, including vouchers and coupons, is projected to be worth $84.37 million by 2025. (Source)
71. Italy’s gift card market is projected to grow by $3.17 billion from 2021 to 2026, with an annual growth rate of 8.61%. This growth is driven by increased gift-giving and demand for seasonal decorations. However, the perception that gift cards are impersonal may limit market expansion. (Source)
72. Physical gift cards are more popular with older generations. Here’s a breakdown: Gen Z uses them 78% of the time, Millennials 91%, Gen X 96%, and Boomers 97%. Overall, 94% of consumers have used a physical gift card at least once. (Source)
73. Consumers purchased an average of 6.4 physical gift cards in the past year, with 60% used for gifts and 40% for personal use. Furthermore, 42% of consumers are regular buyers of physical gift cards, purchasing them at least every three months. (Source)
74. SonyLiv and Zee5, Indian OTT platforms, offer gift cards with discounts of up to 50% and 25% to incentivize users. (Source)
75. Australia’s gift card market is projected to grow at an annual rate of over 8% during the forecast period. (Source)
76. Colombia’s gift card market reached $990.7 million in 2023 and is expected to grow significantly to $3.007 billion by 2032. The market is projected to experience a strong compound annual growth rate (CAGR) of 13% from 2024 to 2032. (Source)
77. Germany’s gift card market is expected to grow significantly from $66.4 billion in 2023 to $171.9 billion by 2032, at a CAGR of 11.15%. (Source)
78. The Middle East gift card market earned $27 billion in 2023 and is expected to grow at a rate of 7% per year in the future. (Source)
79. According to Mordor Intelligence, e-gift card adoption increased by a massive 250% in the first quarter of 2020 compared to the same period in 2019. (Source)

80. France’s gift card market is expected to surge from $35.8 billion in 2023 to $86.8 billion by 2032, growing at a CAGR of 10.33%. This growth is driven by the increasing trend of digitalization, with more people favoring digital gift cards over traditional paper ones. (Source)
81. Singapore’s gift card market is expected to grow by 11.7% to $1.183 billion in 2022 and reach $1.7 billion by 2026, with a CAGR of 9.5% from 2022 to 2026. (Source)

Regional Gift Industry Statistics

82. The United States dominates the global gift packaging market, accounting for 14.3% of sales, followed by Canada at 1.5%. This significant market share drives a substantial portion of the industry’s revenue. (Source)
83. In the UK, searches for “christening gifts” increased by 639%, followed by “buy a gift” at 123%. “Secret Santa gifts” also grew by 43%. However, searches for “personalized gifts” declined by 36%. (Source)
84. In the UK, online searches for “Buy a Gift” increased by 123% in January 2022, followed by “Virgin Experience Days” at 83%, indicating a rising demand for experiential gifts. (Source)
85. In the UK’s gift industry, notonthehighstreet.com led online visibility in January 2022 with a score of 83,188, followed by buyagift.co.uk with a score of 34,339, making them the top two online retail websites in the sector. (Source)
86. Australia’s online corporate and promotional gift market has experienced a 7.5% annual decline over the past five years, with revenues expected to drop to $188.6 million by 2024. (Source)
87. Over 30% of Australians intend to boost their online gift-shopping habits. (Source)
88. In Spain, online marketplaces and pure players were the leading gift shopping channels in 2021, used by 15% of respondents. These are followed by traditional online retailers (7%), brand websites (5%), and social media/other channels (2%). (Source)
89. Spain’s e-commerce gift market revenue saw significant fluctuations from Q1 2014 to Q4 2019. Its peak was in Q1 2018, reaching around €120 million in sales. (Source)
90. The Asia Pacific region accounts for 23% of the total revenue in the global gift retail market, equivalent to $4.4 billion. This segment is expected to expand at a CAGR of 5.6% from 2024 to 2031, driving the market’s growth. (Source)
91. The Asia Pacific region is the leading market for floral gifting, with a 22% market share and driving significant growth in the industry. (Source)
92. The floral gifting market in the Asia Pacific region reached $11.11 billion in sales revenue in 2023. (Source)
93. China’s gift industry boomed in 2023, reaching a staggering 1.3 trillion yuan, with projections to surpass 1.6 trillion yuan by 2027. Curated gift sets and boxes featuring specialty foods, fashion accessories, and cultural creations are gaining immense popularity among Chinese consumers during the festive seasons. (Source)
94. China dominates the global gift and premium market, producing over 80% of its promotional products, solidifying its position as the world’s largest manufacturer of giveaway items. (Source)
95. India’s market for gift paper is projected to grow to $442.9 million by 2033, building on its 6.1% global market share in 2022. (Source)
96. India’s gift card market is expected to grow significantly from $11.88 billion in 2024 to $26.81 billion by 2029, with a growth rate of 17.67% per year. (Source)
97. Japan’s year-end gifts market was worth 858 billion yen in 2023 but is forecast to decline slightly to 842 billion yen in 2024. (Source)
98. The Japanese gifts market is expanding significantly, with its retail value expected to exceed 11 trillion yen by 2024, up from less than 10 trillion yen in 2015. (Source)
99. India’s Diwali gifting market is growing rapidly, increasing from ₹1.5 lakh crore (US$20 billion) in 2022 to over ₹2 lakh crore (US$27 billion) in 2023. (Source)
100. The Chinese gift industry saw a 6% increase in 2023, setting a new record, and is expected to maintain this growth momentum in 2024. (Source)
101. South Africa’s gift card market is expected to grow from $1.2 billion in 2023 to $1.9 billion by 2028 at a CAGR of 10%, reaching $1.3 billion in 2024. (Source)

Conclusion (Gift Industry Statistics)

The gift industry is a complex and dynamic market, driven by changing consumer habits, technological advancements, and shifting values. By understanding the statistics behind this industry, businesses and individuals can better navigate the world of gift-giving, identifying opportunities for growth, innovation, and sustainability. Whether you’re a retailer, manufacturer, or simply a thoughtful friend or family member, the gift industry has something to offer everyone.