Author: Jason

10 Best Sales Funnel Builders Software & Funnel Builders To Use In 2025
Supercharge Your Business with the Right Sales Funnel Software: A Comprehensive 2025 Guide (Best Sales Funnel Builders Software)

In today’s competitive digital landscape, a well-defined sales funnel is no longer a luxury – it’s a necessity for business survival and growth. Sales funnel software empowers businesses of all sizes to create automated and streamlined pathways that guide potential customers through the buying journey, ultimately converting them into loyal clients. This comprehensive guide merges insights on sales funnel software and the burgeoning realm of white-label funnel builders to help you make informed decisions and optimize your sales process in 2025.

Understanding the Power of Sales Funnel Software (Best Sales Funnel Builders Software)

Sales funnel software provides the tools to visualize, automate, and optimize your customer acquisition process. It allows you to build effective online systems that:
- Attract Leads: Capture the attention of potential customers through targeted landing pages, engaging content, and strategic outreach.
- Nurture Leads: Build relationships and provide value through automated email sequences, personalized communication, and targeted content delivery.
- Convert Leads: Guide prospects through a seamless sales process, utilizing compelling offers, streamlined checkout pages, and persuasive sales copy.
- Collect Payments: Integrate secure payment gateways to facilitate smooth and efficient transactions for your products or services.
By implementing sales funnel software, businesses can experience significant benefits, including increased lead generation, improved conversion rates, enhanced customer engagement, better understanding of customer behavior, and the ability to make data-driven decisions to optimize their marketing and sales strategies. Key features like order bumps, upsells, and downsells further contribute to maximizing average order value (AOV) and overall revenue.

Why Consider White-Label Funnel Builder Software? (Best Sales Funnel Builders Software)

For marketing agencies, software resellers, and even established businesses looking to expand their service offerings, white-label funnel builder software presents a unique and powerful opportunity. White-labeling allows you to rebrand and resell a fully functional sales funnel software platform as your own, under your own brand name and logo.

Benefits of White-Label Funnel Builders:
- Brand Authority: Offer a sophisticated and valuable service under your own brand, strengthening your brand identity and building trust with your clients.
- Recurring Revenue: Generate consistent monthly income by offering the software as a subscription service to your clients.
- Increased Customer Value: Provide a comprehensive suite of marketing tools, making your agency or business a one-stop shop for your clients’ needs.
- Higher Profit Margins: Set your own pricing and retain 100% of the profits from your white-labeled software.
- Customization and Control: Tailor the platform to align with your brand aesthetics and potentially integrate it with your existing service offerings.
- Reduced Development Costs: Avoid the significant investment and time required to build a proprietary software platform from scratch.
Top Sales Funnel Software and White-Label Options in 2025 (Best Sales Funnel Builders Software)

Here’s an updated and merged list of some of the best sales funnel builders, highlighting both general-purpose platforms and those offering white-label capabilities:

Overall Top Performers:
1. GoHighLevel: Remains a top contender, offering an all-in-one marketing platform with robust sales funnel building, CRM, email marketing, appointment scheduling, and comprehensive white-label options. Starting Price: $97/month.
Visit Gohighlevel Official website here!
1. ClickFunnels: Continues to be a highly popular and widely used platform known for its user-friendly interface and extensive template library. While primarily a funnel builder, it offers affiliate management. Starting Price: $97/month.
Visit Click Funnels Official website here!
1. Kartra: Excels in building high-converting landing pages and automated email marketing campaigns, offering a complete marketing suite with affiliate management and membership site features. Starting Price: $119/month.
Visit Kartra Official website here!

Best Free & Affordable Options:
1. Systeme.io: Stands out as the best FREE sales funnel builder with a generous free plan and affordable paid options, offering a comprehensive set of marketing tools. Starting Price: $0/month.
Visit Systeme.IO Official website here!
1. Simvoly: Offers the cheapest white-label funnel builder option, along with website building, e-commerce features, and email marketing automation. Starting Price: $12/month.
Visit Simvoly Official website here!
1. Podia: An excellent and affordable choice for course creators and digital product sellers, with a helpful free plan and integrated membership site and email marketing features. Starting Price: $4/month.
Visit Podia Official website here!

Strong Contenders with Specific Strengths:
1. HubSpot: A powerful inbound marketing and sales platform with a robust CRM, extensive marketing automation capabilities, and strong integration options. While not solely a funnel builder, its marketing hub is comprehensive. Sales Hub Pricing starts at $90/month.
Visit Hubspot Official website here!
1. DropFunnels: Emphasizes fast-loading pages and seamless integration with WordPress, making it a strong option for WordPress-centric businesses. Starting Price: $49/month.
Visit Dropfunnels Official website here!
1. Convertri: Renowned for its lightning-fast page loading speeds and flexible drag-and-drop builder, focusing on high-conversion funnels and landing pages. Starting Price: $99/month.
Visit Convertri Official website here!
1. ThriveCart: Unique for its one-time lifetime payment option and robust sales tax collection functionality, making it a cost-effective long-term solution, primarily focused on checkout and sales pages. One-time Price: $495.
Visit ThriveCart Official website here!

Key Features to Consider in Sales Funnel Software (Best Sales Funnel Builders Software)

When selecting the right sales funnel software for your business, consider these essential features:
- Ease of Use: Intuitive interface and drag-and-drop builders are crucial for efficient funnel creation.
- Reliability and Efficiency: The platform should be stable and perform consistently.
- Pre-built Templates: High-converting templates can significantly speed up the funnel building process.
- Conversion-Optimized Checkout: Features like order bumps, upsells, and downsells are vital for maximizing revenue.
- A/B Split Testing: Essential for optimizing your funnels and landing pages for maximum performance.
- Email Marketing Integration: Seamless integration with email marketing platforms or built-in email automation features.
- Membership Site Functionality: Important for businesses offering online courses or membership programs.
- Affiliate Management: A valuable tool for expanding your reach through affiliate marketing.
- Payment Gateway Integrations: Compatibility with various payment processors for smooth transactions.
- Affordable Pricing Plans: Choose a plan that aligns with your budget and business needs.
- Reliable Customer Support: Access to timely and helpful support is crucial.
- White-Label Options (if applicable): Consider the customization and branding capabilities if you plan to resell the software.
Final Verdict: Choosing the Right Funnel Builder for Your Success (Best Sales Funnel Builders Software)

Selecting the best sales funnel software depends heavily on your specific business needs, budget, and technical expertise.
- For an all-in-one solution with robust white-labeling, GoHighLevel remains a top recommendation.
- ClickFunnels is a strong choice for its user-friendliness and extensive community.
- Kartra excels in integrated marketing automation features.
- Systeme.io offers an unbeatable entry point with its free plan.
- For agencies seeking the cheapest white-label option, Simvoly is worth considering.
- ThriveCart‘s lifetime deal can be highly cost-effective in the long run for businesses focused on sales pages.
By carefully evaluating your requirements and comparing the features and pricing of these leading sales funnel software and white-label funnel builder platforms, you can equip your business with the tools necessary to attract, nurture, and convert leads effectively in 2025 and beyond. Remember to leverage free trials whenever possible to experience the platforms firsthand before making a commitment.
April 23, 2025
Intriguing Top Outsourcing Statistics You Shouldn’t Ignore in 2025
Businesses sometimes ask other companies to do some of their work. This is called outsourcing. It’s like asking a friend to help you with a chore! Businesses do this to save money and get things done faster and better. Many companies do it, from big computer companies to small new businesses.

This story will discuss the number of companies using outsourcing and what’s happening with it. We’ll look at some cool numbers and facts that might surprise you!

If you like learning about how businesses work or are just curious about jobs and the future, you’ll find out some neat things about how outsourcing changes the world.

Outsourcing Statistics: Here are some cool facts about companies asking other companies for help (outsourcing statistics):
- Lots of companies (74 out of 100) ask for outside help to check their own work because they don’t have enough people who know how to do it.
- Almost all (92 out of 100!) of the biggest companies ask others to help them with their computers and technology.
- Almost everyone (93 out of 100!) who asked for help was happy with the outcome!
- In the US, companies will spend almost $200 billion on computer and technology help from other companies this year—that’s a lot of money!
- More and more companies are asking for help paying their employees.
- Companies are also asking for help with legal stuff. This market is growing super fast!
- Small businesses often).
- A country called China is the place where most companies go to get help making things and with computer stuff.
- More than half of them ask for help keeping their computers safe from bad guys (cybersecurity).
- Some companies don’t ask for help because they lack money.
General Outsourcing Statistics

Here are some more facts about companies asking other companies for help (outsourcing):
1. Most leaders of big companies (72 out of 100) have asked for outside help. Almost half of them asked for help with money, counting, and computers. (source)
2. Lots of companies (more than 40 out of 100) that don’t ask for help now are thinking about it for next year. (source)
3. Lots of companies (61 out of 100) ask for help with money, things, and other business tasks. (source)
4. In the UK, almost half of the companies (46 out of 100) asked for help with advertising this year. (source)
5. In Poland, nearly all companies (84 out of 100!) asked for help keeping their computer data safe. (source)
6. In the US, most companies that clean buildings don’t ask for outside help. They wanted to do it themselves. (source)
7. Lots of companies (74 out of 100) ask for outside help to check their work because they don’t have enough people who know how. (source)
8. Most companies will use a mix of doing things themselves and asking for outside help for things like hiring people (HR). (source)
9. Most small businesses (83 out of 100) planned to keep asking for help or even ask for more help this year. (source)
10. Almost all of the biggest companies (92 out of 100) ask for help with their computers. (source)
11. Almost half of the companies in the UK (48 out of 100) asked for help this year. This is more than before! (source)
12. Some companies in the UK (28 out of 100) ask for help with advertising online, and some of those (10 out of those 28) ask for help specifically with advertising on social media. (source)
Here are some more facts about why companies ask for outside help (outsourcing) and how much they spend:

Why Companies Outsource (Outsourcing Statistics):
1. In the UK, many companies (50 out of 100) ask for help with advertising because they don’t have enough people who know how. Some (14 out of 100) do it to save money. (source)
2. Almost everyone (93 out of 100) who asked for help was happy with how it turned out! (source)
3. Lots of companies (71 out of 100) like asking for help with counting money because it gives them more wiggle room and lets them change things easily. (source)
4. Many leaders who handle money (78 out of 100) say that asking for outside help lets their teams focus on more important things. (source)
How Much Money is Spent on Outsourcing (Outsourcing Statistics):
1. In the US, companies will spend more and more money on getting help with selling things. (source)
2. All over the world, companies spend a huge amount of money on asking other companies to do different tasks. This number keeps growing! Most of the money is spent on helping customers and on computers. (source)
3. Companies around the world will spend a ton of money on getting help with computers this year, and that amount will keep growing. (source)
4. In the US alone, companies will spend a lot of money on getting help with computers this year, and that amount will also keep growing. (source)
5. Companies are also spending more money on getting help with buying things they need. (source)
6. In Canada, companies will spend a lot more money on getting help with computers in the next few years. (source)
7. Companies are spending more money on getting help with putting information into computers. (source)
8. Companies are spending a lot more money on getting help with looking at data to find important information. (source)
9. Companies are spending more money on getting help with managing their papers and documents. (source)
10. Many of those companies that need help with documents are in Europe. (source)
11. Companies are spending more money on getting help with their big computer rooms (data centers). (source)
12. Even governments are spending more money on asking outside companies to help with things like healthcare, schools, and transportation. (source)
(Outsourcing Statistics): Here are even more facts about companies and governments asking for outside help (outsourcing statistics),

Governments ask for outside help for two main reasons: to save money (sometimes up to 20%!) and to make sure they’re doing a good job for everyone.

Here are some more specific examples:
1. Companies are asking for more help with keeping track of their customers (CRM). This is because they have lots of customers, need to understand information about them, and want to save money. (source)
2. Companies are also asking for help with their computers at work (desktops). They need help with things like fixing problems and keeping the software up-to-date. (source)
3. More companies are asking for help with paying their employees. Lots of this is happening in North America. (source)
4. Companies are asking for help with their help desks – the people you call when you have a problem with your computer or something else at work. (source)
5. Hospitals and doctors are asking for help with sending bills to patients. (source)
6. Companies that make video games are asking for help with things like drawing characters, making animations, and programming the game. (source)
7. Companies are asking for help with legal things. This is growing very fast! (source)
8. Companies are asking for help with their call centers – the places where people answer the phone when you call a company. (source)
9. Companies in the US are asking for a lot more help with engineering – building things like bridges and machines. (source)
10. Companies are asking for help with things like hiring people and managing their employees (HR). Much of this is happening in North America. (source)
11. Companies are also asking for help with finding new people to hire. (source)
12. Companies are asking for help with very complicated tasks that require special knowledge, especially in areas like banking. (source)
13. In the US, companies are spending a little bit more money each year on asking for outside help with different business tasks. (source)
14. Companies that provide phone and internet services are also asking for more outside help. (source)
15. Companies are asking for more help with advertising online and with computer technology related to advertising. (source)
16. Companies are asking for more help with creating computer software in other countries. (source)
17. Places that do science experiments (laboratories) are asking for more outside help. (source)
18. This also includes getting help with the products and services used in those science experiments. (source)
19. Companies that do medical research are asking for more outside help. (source)
20. Companies are asking for more help with getting things from one place to another (logistics). (source)
21. This is also happening a lot in the US. (source)
22. This also includes getting help with the business side of moving things around. This is happening a lot in North America, Europe, and Asia. (source)
(Outsourcing Statistics): Here are even more facts about companies asking for outside help (outsourcing statistics), explained simply:
1. Companies are asking for more help with keeping track of the money people owe them. (source)
2. Companies are asking for much more help with making sure their customers are happy. This is growing very quickly! (source)
3. Companies are asking for more help with checking their work to make sure they are doing things correctly. (source)
4. Companies are asking for more help with their help desks (the people who answer questions when you have a problem). This is because more companies are starting up, they want to save money on customer support, and they want to help their customers better. (source)
5. Companies are asking for a little more help with selling things. (source)
6. In the US, companies are asking for more help with selling things so they can find new customers and sell more. (source)
7. Companies are asking for more help with creating and fixing computer programs (software). (source)
8. Hospitals, doctors, and other healthcare places are asking for a lot more outside help. (source)
9. This includes asking for help with computer technology used in healthcare. (source)
10. Healthcare companies are asking for help to save money, especially with things like making medicines. (source)
11. Companies are asking for help with paying their bills. This is happening a lot in North America, Europe, and Asia. (source)
12. Hospitals are asking for more help with different services, especially in North America. (source)
13. Companies that make makeup and other beauty products are asking for more outside help with making, packaging, and testing their products. (source)
14. Companies are asking for help with things like giving information about medicines and medical devices to doctors. (source)
15. Companies that make medical devices (like heart monitors) are asking for more outside help with making those devices. (source)
16. Many of these medical devices are things like bandages and other simple tools, and many of the companies helping are in Asia. (source)
17. Companies are asking for help with protecting their ideas and inventions (intellectual property). (source)
18. Companies are asking for help with taking care of their customers. (source)
19. Companies are asking for a huge amount of help with engineering. (source)
20. Companies are asking for help with writing down what people say (transcription). (source)
21. Companies that make medicine are asking for more help with researching and developing new medicines. (source)
22. Companies are asking for help with buying the things they need. (source)
23. Companies are asking for help with money matters and counting. (source)
24. Companies are asking for help with creating computer programs in other countries. (source)
25. Companies are asking for more help with selling and advertising, especially because of things like cloud computing (using the internet to store and use information). (source)
26. Companies are asking for more help with hiring and managing their employees. (source)
27. Companies in India are asking for a lot more help with computers. (source)
28. Companies are asking for more help with using computer programs. (source)
( Global Outsourcing Statistics):

Here are some more facts about companies asking for outside help (outsourcing statistics)
1. More and more companies are asking for help with counting money (accounting). They are spending more money on this, and more companies are interested in doing it. (source)
1. A country called Poland is now a popular place for companies to go to get help with making computer programs (software). (source)
2. Small businesses often ask for help with advertising (marketing), computers (IT), and making things look nice (design). (source)
3. In China, lots of people got new jobs helping companies with different tasks. (source)
4. In China, companies will spend a lot of money on getting help with computers, especially with computer tasks. (source)
5. China is the most popular place for companies to go to get help making things and with computer stuff. (source)
6. Lots more people searched online for information about asking for help with counting money. (source)
Computer (IT) Help (Outsourcing Statistics):
1. Some companies are thinking about asking other companies to fill very important computer jobs, like the people in charge of all the computers (CTO, CISO, CIO). (source)
2. In Europe, more than half of the companies ask for outside help to keep their computers safe (cybersecurity). (source)
3. In one European country called Luxembourg, even more companies ask for this kind of help. (source)
4. Companies that check their work (internal audit) have had trouble finding people with the right skills. So, they are asking for more help from outside companies. (source)
5. Companies are asking for more help with training people about computer safety and finding problems in their computers. (source)
Medicine (Pharmaceutical) Help (Outsourcing Statistics):
1. Companies that make medicine are starting to ask for more outside help instead of doing everything themselves. (source)
2. Most companies that make special kinds of medicine (biopharmaceuticals) ask for outside help with testing their medicines. (source)
3. Many of these companies prefer to ask one outside company to do all the work related to testing new medicines on people (clinical development). (source)
4. Smaller companies do this even more than big companies. (source)
5. Most of these companies will probably ask for outside help to find people who want to test new medicines in the next couple of years. (source)
Outsourcing Challenges and Concerns (Outsourcing Statistics)

Here are some things that can be tricky about asking for outside help (outsourcing):
1. Lots of leaders of big companies (56 out of 100) say they don’t ask for help because they don’t have enough money. But even more (63 out of 100) say they don’t ask for help because they don’t need it right now or they are worried that the outside companies won’t do a good job. (source)
2. Almost all companies (89 out of 100) say it’s important that the outside company has worked with companies like them before. Lots of companies (84 out of 100) also care about how the outside company keeps their information safe, and some (76 out of 100) care about saving money. (source)
3. Most leaders (81 out of 100) are worried about computer safety (cybersecurity), and almost all of them (96 out of 100) ask for outside help to keep their information safe. (source)
4. Half of the leaders say it’s hard to find good people to work for them. (source)
Outsourcing Statistics that Show the Impact of BPOs (Outsourcing Statistics)

Here are some more facts about companies asking for outside help (outsourcing), explained:
1. Lots of companies (37 out of 100) ask for help with counting money (accounting). (source)
2. The most common thing companies ask for help with is computers (IT). This is 37 out of every 100 times companies ask for help. (source)
3. After counting money and computers, many companies (34 out of 100) ask for help with advertising online (digital marketing). (source)
4. Some companies also ask for help finding new customers and calling them. (source)
5. Some companies (28 out of 100) ask for help with growing their business to save money. (source)
6. The things companies most often ask for help with are legal stuff, taxes, hiring people (HR), money stuff, and getting the things they need to make their products. (source)
7. When it comes to computers, companies often ask for help with keeping their computers safe (cybersecurity), making apps and programs, managing their computer systems, using new technologies, looking at data, fixing apps, and helping people with computer problems. (source)
8. Small businesses often look for help with advertising (marketing), computers (IT), and making things look nice (design). (source)
9. When companies try to use online computer systems (cloud infrastructure), many of them (68 out of 100) have problems with the outside companies they ask for help. (source)
10. Some companies (35 out of 100) are always worried about keeping their information safe when they share it with outside companies. (source)
11. Even though some leaders are worried, many of them (44 out of 100) are still excited to work with outside companies and share information with them. (source)
12. Some leaders (22 out of 100) are worried that asking for outside help might make the way their company works feel different in a bad way. (source)
Conclusion (Outsourcing statistics)

To sum it up, asking other companies for help (outsourcing) is still a very important way for businesses to get things done better, save money, and find people with special skills. The facts we talked about show that lots of different kinds of companies use outsourcing for things like computers, helping customers, and advertising.

As the world becomes more connected and everything is becoming more digital, outsourcing is still a great way for companies to grow and stay ahead of their competition. By understanding what’s happening with outsourcing, companies can make good choices to do things better and grow bigger in the future.
March 3, 2025
Retail Divide: 51 Top In-store vs Online Shopping Statistics 2025
In-store vs online shopping statistics you should know;

With a few clicks, online shoppers can efficiently browse and buy, compare prices, and read reviews, all from the convenience of their homes. Yet, traditional in-store shopping offers unique value, providing a more experiential and involved shopping process.

As the lines between online and offline shopping continue to blur, retailers are faced with the challenge of adapting to new trends and technologies. But what do the numbers say about the state of retail today?

This article delves into the latest in-store vs online shopping statistics, exploring the trends, preferences, and habits shaping the industry’s future.

Editor’s Pick: In-Store vs Online Shopping Statistics
- US consumers shelled out a combined $7.071 trillion in physical stores and $1.257 trillion online in 2023, amounting to a total retail spend of $8.328 trillion.
- Global Gen Z consumers are most likely to impulsively buy online because of enticing deals (43%), personal gratification and incentives (39%), the excitement of new finds, and the convenience of online payment (both at 37%).
- In 2023, a significant portion of US consumers leaned towards exclusive online shopping, exemplified by platforms like Amazon. However, a notable 34% of Americans expressed uncertainty about their preferred shopping channel.
- A striking 81.8% of the US population now prefers to buy groceries online rather than in-store purchases.
- 40% of consumers make at least one in-store shopping trip weekly, compared to 27% who shop online with the same frequency.
- In 2023, online shopping represented around 19% of the global retail market, a share expected to expand to nearly 25% by 2027.
- Online shopping is the most preferred shopping method for 67% of shoppers worldwide.
- By 2026, global retail e-commerce sales will amount to $8.1 trillion.
General In-Store vs Online Shopping Statistics
1. According to a 2024 survey of 10,051 U.S. consumers, apparel and footwear emerged as the top online purchase categories, with 43% and 33% of respondents buying them respectively. (Source)
2. Among all age groups, consumers aged 26-35 had the highest online fashion purchase rate at 82% in the past year. (Source)
3. However, the trend wasn’t limited to younger demographics, with a surprising 73% of consumers aged 65 and older also shopping for clothes online. (Source)
4. A 2022 U.S. survey revealed interesting consumer beliefs regarding returned online purchases. Nearly half (45%) believed these items were typically resold, while 36% were unsure, and 17% assumed they were discarded. (Source)
5. As of December 2023, Shein.com emerged as the global leader in fast-fashion e-commerce, capturing over 2.6% of desktop traffic, followed closely by Nike at 1.93%. (Source)
1. Recent industry projections show Turkey leading the global e-commerce market with a remarkable 11.6% CAGR from 2024 to 2029. Currently valued at a substantial 3.4 trillion Turkish lira, Turkey’s e-commerce sector is poised for significant growth. India and Brazil also demonstrate impressive e-commerce growth trajectories, with CAGRs exceeding 11%. (Source)
2. In December 2023, Amazon.de dominated the German online marketplace, capturing over half (53%) of desktop visits, followed by eBay.de at nearly 20%. (Source)
3. Similarly, Amazon.com reigned supreme in the U.S. during the same period, accounting for 58% of desktop traffic in the marketplace category, with eBay.com trailing behind at 11.86%. (Source)
4. Reflecting the surge in online shopping, returns on U.S. online purchases reached nearly $248 billion in 2023, marking a significant 16.4% increase from the previous year’s total of approximately $213 billion. (Source)
5. After accounting for seasonal fluctuations, U.S. retail and food services sales reached $703.1 billion in May 2024. This represented a marginal 0.1% increase from April and a more substantial 2.3% growth compared to the same period in 2023. (Source)
6. DoorDash outpaced competitors like Uber Eats to become the most downloaded online food delivery app in the U.S. during 2023, amassing over 21 million downloads. (Source)
7. Retail trade sales experienced a modest 0.2% increase in April 2024 compared to the previous month. However, non-store retailers defied this trend with a robust 6.8% growth year-over-year. (Source)
8. Between March and May 2024, total retail trade sales climbed by 2.9% year-over-year. (Source)
1. In the United States alone, e-commerce sales are expected to surpass $740 billion by 2023. (Source)
2. While there was a slight 0.2% dip from March to April, overall sales demonstrated positive growth. (Source)
3. Amazon solidified its position as the undisputed leader of the U.S. online retail market in 2023, capturing a substantial 37.6% share. (Source)
4. Walmart’s e-commerce platform held a distant second with 6.4%, followed by Apple at 3.6%. (Source)
5. Shopper satisfaction with in-store experiences rebounded to 59% in March 2024, a significant improvement from its lowest point in January 2023. (Source)
6. Consumers place greater trust in traditional brick-and-mortar stores compared to online-only retailers. (Source)
1. Online shopping accounted for nearly one-fifth of global retail sales in 2023, and this figure is projected to climb to almost a quarter by 2027. (Source)
2. In early 2024, a fifth of middle-income consumers prioritized online shopping for groceries and household goods, driven by convenience and perceived product quality. While in-store shopping remained popular, especially among older demographics, online shopping maintained a steady presence. (Source)
3. While the pace of online shopper growth is expected to decelerate in the coming years, with annual increases gradually declining from 5.4% in 2025 to 2.9% in 2029, the overall trend remains upward. (Source)
4. Online beauty shopping is gaining traction, particularly among men, with nearly one-third preferring this channel. (Source)
1. Clothing emerged as the top online purchase in the U.S. in 2023, followed by footwear, food and beverages, accessories, and beauty products. (Source)
2. The number of U.S. online shoppers is anticipated to surge by over 60% between 2020 and 2029, with an average annual growth rate of 5.4%. (Source)
3. The U.S. witnessed a remarkable 8.1% increase in online shoppers in 2024, reaching approximately 270.11 million. This represents the fastest growth in at least four years. (Source)
4. In 2023, U.S. consumers spent a staggering $7.071 trillion in physical stores, significantly outpacing the $1.257 trillion allocated to online shopping, for a combined retail expenditure of $8.328 trillion. (Source)
5. The United States led the world in online shopping preference in early 2023, with 43% of consumers favoring digital over physical stores. This contrasted with countries like Austria, Finland, and New Zealand, where in-store shopping remained dominant. (Source)
6. A strong preference for online research before making significant purchases was evident among U.S. consumers in a 2024 survey, with 45% confirming this habit. (Source)
7. U.S. consumers expressed satisfaction with online retail experiences, as indicated by an 80 out of 100 score on the American Customer Satisfaction Index in 2023. (Source)
1. 28% of consumers regularly shop online. (Source)
2. Clothing emerged as the clear winner in a 2022 survey of U.S. consumers when asked about preferred shopping channels, with 36% opting for online purchases. (Source)
3. According to the India Brand Equity Foundation, the Indian e-commerce landscape is set to expand exponentially, with a projected value of USD 16-20 billion in 2025 and a massive USD 350 billion by 2030. (Source)
The Appeal of Online Retail (In-Store vs Online Shopping Statistics)
1. Online retailers provide a significantly wider selection of products than traditional showrooms or malls. (Source)
2. The number of online shoppers is on a trajectory of substantial growth, projected to surpass 300 million by 2027 and continue climbing to reach 331.46 million by 2029. (Source)
3. A significant portion of online shoppers, 39.5%, are attracted by deals and discounts, while 25.7% value the opportunity to earn loyalty points. (Source)
4. Consumers are drawn to online shopping due to factors like rapid delivery and convenient checkout. Over 30% of shoppers highlight next-day delivery, while another 30% emphasize the ease of completing purchases. (Source)
5. Consumer trust in online retailers is enhanced by payment flexibility and return policies. Cash-on-delivery is a top reason for shopping online for almost 18% of consumers, while easy returns motivate over 31%. (Source)
1. Free delivery proved to be a powerful catalyst for online sales in 2020, with over 50% of global consumers stating it encouraged them to complete purchases. (Source)
2. Online shoppers rely heavily on peer feedback. Customer reviews drive 32.6% of purchases, and social media sentiment influences 22.4%. (Source)
3. Online shopping has become a daily routine for many. A fifth of consumers make at least one online purchase every day, with a significant portion making multiple purchases daily. (Source)
4. Online shopping frequency varies widely among U.S. consumers. While 21% shop monthly or less, 12% are weekly shoppers, and nearly half make multiple purchases each week. (Source)
5. Ease and speed are key factors in online shopping. Over a third of U.S. shoppers prioritize convenience, while fast and affordable shipping options are also highly valued. (Source)
6. 63% of consumers will buy from you online if they’ve had a positive in-store experience. (Source)
7. 18% of people like shopping online because it’s available 24/7. (Source)
Cross-Generational Comparison of Consumer Spending (In-Store vs Online Shopping Statistics)
1. Younger generations are more inclined to shop internationally, with Gen Z leading the way. Sixty percent of Gen Zers have made cross-border purchases, compared to 57% of Millennials, 37% of Gen X, and 20% of Boomers. (Source)
2. Nearly eight in ten Gen Z consumers globally prioritize online shopping for its convenience, including easy price comparisons, time savings, wider product range, flexible payment options, and detailed product information. (Source)
1. Over a third of teenagers, aged 13 to 17, equally favor both online and in-store shopping. (Source)
2. Amazon is the clear favorite among U.S. teenagers, with 56% identifying it as their top online shopping destination. Shein follows at a distant second with approximately 7% preference. (Source)
3. Gen Z maintains a skeptical stance towards exclusively online brands while still actively participating in e-commerce. (Source)
4. In the first quarter of 2023, France and Poland had the highest percentage of Gen Z consumers (82%) buying pre-owned items online, while Norway (83%) and Spain (79%) led in selling second-hand items. (Source)
5. A clear majority (44%) of Gen Z consumers begin their shopping explorations online, with search engines (40%) and physical stores (35%) following as preferred starting points, highlighting a strong digital-first mindset. (Source)
6. Gen Z adults are prolific shoppers with a penchant for discretionary spending. They frequently make multiple purchases across various categories each month (Source)
7. Two-thirds of millennials favor online shopping over traditional brick-and-mortar stores. (Source)
8. 60% of millennials’ purchases are made online. (Source)
9. 56% of Gen X shoppers prefer to shop online versus in a brick-and-mortar. (Source)
Conclusion: In-Store vs Online Shopping Statistics

These statistics demonstrate the migration of consumer behavior from brick-and-mortar stores towards the ease and reach of online platforms. Nevertheless, it’s crucial to acknowledge the enduring significance of both shopping models for consumers. The future of retail will likely witness a harmonious coexistence of these channels. By recognizing these evolving trends and proactively adapting, businesses can effectively navigate this dynamic landscape and achieve sustained success

FAQ (In-Store vs Online Shopping Statistics)

Are people more likely to buy in-store or online?

Online shopping offers unparalleled convenience, enabling customers to effortlessly explore a vast array of products, compare prices, and enjoy immediate possession of their purchases.

Is it better to buy in-store or online?

The best place to shop ultimately depends on the product, your personal preferences, and your priorities.

Ultimately, a combination of both shopping methods often works best. For example, you might research products online and then visit a store to try them on before purchasing.

What is the difference between eCommerce and in-store?

eCommerce offers convenience and a broader reach, while in-store shopping provides a tangible product experience and immediate gratification.

Which country buys online the most?

China Leads the Pack in Online Shopping

China is undoubtedly the world’s largest online shopping market. Its massive population, rapid technological advancements, and thriving e-commerce ecosystem have propelled it to the top.
January 10, 2025
53 Revealing B2B Sales Statistics: Boost Your 2025 Sales
B2B sales statistics provide valuable insights into market trends, buyer behavior, and sales performance;

B2B e-commerce sales surged, 12% in 2023 to $1.77 trillion and are projected to reach $26.59 trillion by 2030. Understanding the latest statistics is crucial for businesses aiming to refine their strategies and drive growth. As we move into 2025, several key trends and statistics are emerging to help enterprises navigate this competitive environment.

This article will explore key B2B sales statistics, implications, and strategies for leveraging this data to enhance sales performance.

Key B2B Sales Statistics (Editor”s Pick)
1. The global B2B e-commerce market is projected to reach $25.6 trillion by 2028, growing at a CAGR of 17.5%.
2. 67% of B2B sales professionals believe that data-driven decision-making is crucial for their success.
3. 78% of salespeople who use social media outperform their peers who do not, highlighting the importance of social selling in B2B.
4. 70% of B2B buyers prefer remote interactions with sales representatives, a trend that has continued post-pandemic.
5. 80% of buyers are more likely to purchase when a seller provides personalized experiences.
6. The average B2B sales cycle lasts approximately 6 to 12 months, depending on the industry and complexity of the product.
7. B2B companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.
8. 70% of B2B buyers consume three or more pieces of content before engaging with a sales representative.
9. Increasing customer retention by just 5% can lead to an increase in profits of 25% to 95%.
10. Companies with a formal sales process see a 28% increase in sales performance compared to those without a defined process.
General B2B Sales Statistics
1. US B2B companies are increasingly turning to digital channels for revenue generation. By 2025, a significant 56% of revenue is expected to originate from online sources, up from 34% in 2021. However, third-party platforms need to be more utilized in B2B sales, with 81% of B2B companies prioritizing their own websites for selling products and services in 2022. (Source)
2. Approximately 700,000 B2B sales roles are projected to be vacant in 2024. (Source)
3. The global B2B e-commerce market is poised for significant growth, with revenue projected to surge from USD 9,209.3 billion in 2023 to a substantial USD 33,317.4 billion by 2030. (Source)
1. A significant majority of companies, over 65%, now prefer remote and digital interactions to traditional, in-person meetings. (Source)
2. Supply chain disruptions were identified as the primary hurdle to achieving sales and marketing objectives by 26% of B2B organizations. Nevertheless, 29% anticipate inflation to be their most significant challenge. (Source)
3. The global B2B e-commerce market, valued at $18.67 trillion in 2023, is projected to experience substantial growth, expanding at a CAGR of 18.2% from 2024 to 2030. (Source)
4. In the next year, 40% of B2B companies will focus on gathering more first-party data to refine their go-to-market strategies. (Source)
5. The home & kitchen segment dominates the ‘Product’ category, accounting for a significant 22% market share in 2023. (Source)
6. US B2B organizations have witnessed a growth in their digital revenue share, increasing from 34% in 2021 to 45% in 2023, with expectations of reaching 56% by 2025. (Source)
7. Norway’s B2B e-commerce sales of physical goods experienced significant growth, reaching $9 billion in 2022, and are projected to increase further to $10.7 billion by 2025. (Source)
1. SaaS businesses’ average customer attrition rate is between 5% and 7%. (Source)
2. Digital sales are on the rise in the B2B sector, with 14% of all B2B sales projected for 2023, up from 12.2% in 2020. Online channels are becoming increasingly important in the B2B customer journey. (Source)
3. The digital revenue share of UK B2B organizations has surged from 33% in 2021 to 46% in 2023 and is projected to reach 56% by 2025. (Source)
4. Despite a slight dip in 2023, Germany’s B2B e-commerce market for physical goods, valued at $104.66 billion, is poised for growth, projected to reach $119 billion by 2026. (Source)
5. The B2B Sales Outsourcing Services Market is set to expand steadily, growing from $2.734 billion in 2023 to $3.96 billion by 2031, at a 4.2% annual growth rate. (Source)
6. In 2023, an estimated 14% of B2B sales are projected to be digitally influenced, a significant increase from 12.2% in 2020. This demonstrates that digital interactions play a crucial role, even if the final purchase isn’t completed online. (Source)
7. B2B e-commerce sales surged 17% in 2023, encompassing manufacturers, distributors, wholesalers, and retailers. (Source)
8. B2B organizations are prioritizing data quality. 79% anticipate increased investments in sales and marketing data quality, while nearly 80% have already done so in the past year. (Source)
1. A mere 8% of B2B companies utilize a partnership channel. High-performing B2B firms concentrate on accounts and customer profiles with a proven history of successful deals, providing them with a competitive advantage. (Source)
Customer Journey Insights (B2B Sales Statistics)
1. Only a third (36%) of B2B buyers rate their B2B e-commerce site experience as excellent. (Source)
2. A significant number of B2B executives (70%) are willing to spend substantial amounts, up to $500,000 or more, in a single online transaction. (Source)
3. A significant portion of US buyers (67%) rely on search engines to discover products, while 50% explore online marketplaces. (Source)
4. A substantial number of businesses (70%) are open to switching vendors if their needs are not met or if they have a poor buying experience. (Source)
5. Over half (52%) of B2B sales professionals report a significant increase in customer usage of self-service tools compared to the previous year. (Source)
6. Many B2B buyers (70%) find online purchasing more convenient and prefer this method when making purchases. (Source)
7. The number of marketing and sales touchpoints in the B2B buying journey has doubled in just five years, from 5 to 10. (Source)
8. Price increases were identified as the primary cause of customer loss by 71% of companies. (Source)
1. B2B buyers now allocate approximately 33% of their time to engaging with self-serve content throughout the entire buying process. (Source)
2. Customer loyalty is a significant challenge in B2B markets, with 80% of frequent buyers switching suppliers within two years. (Source)
Sales Process (B2B Sales Statistics)
1. Most (90%) of B2B decision-makers believe that closer collaboration between marketing and sales teams is essential to eliminate redundancies and improve overall efficiency. (Source)
2. Hybrid and digital B2B sales roles are experiencing the fastest growth. Sales leaders are increasing the number of hybrid sales professionals, who combine field and inside sales skills by 50%. (Source)
3. A significant portion (35%) of North American B2B tech marketers and decision-makers view consistent communication and lead generation as crucial for fostering strong sales relationships. (Source)
4. A substantial number of B2B sellers (57%) find marketing team content to be too generic and unengaging, leading them to disregard it. (Source)
5. A significant proportion (64%) of B2B sales professionals provide self-service tools to assist buyers in decision-making. Furthermore, 85% of sales professionals find these tools to be effective. (Source)
6. Many sales professionals (28%) attribute deal cancellations to lengthy sales processes. (Source)
Sales Performances (B2B Sales Statistics)
1. The average sales close rate across B2B industries is 29%. (Source)
1. B2B sales representatives often attribute lost deals to “indecision” (61%). For average performers, other common reasons include budget constraints (22%), lack of priority (20%), and competitive pressures (14%). (Source)
2. In contrast, top-performing B2B sales representatives are significantly less likely to lose deals due to indecision. Instead, they cite a lack of features (25%) and concerns about return on investment (ROI) (10%) as primary reasons. This suggests a more strategic sales approach. (Source)
3. Many B2B sales representatives (73% in 2023 and 69% in 2024) missed their sales quotas. While the 2024 figure might seem better, it’s important to note that quotas were reduced by 19%. If quotas had remained the same, many reps would have missed their targets. Furthermore, only 15% of B2B sales teams have more than half of their reps consistently achieving high-performance levels (80% or more of their quota). (Source)
4. In 2022, e-commerce dominated B2B sales in Scandinavia. A significant portion of B2B companies (24%) utilized secure e-commerce platforms, while 22% of wholesalers and manufacturers opted for public online marketplaces. (Source)
5. Italy’s B2B market experienced substantial e-commerce growth between 2018 and 2022. The share of e-commerce sales increased from 13% to 21% during this period. (Source)
6. E-procurement’s role in B2B sales expanded, reaching over 7% in 2022. While other e-commerce platforms remained popular, this growth indicates an increasing reliance on e-procurement solutions. (Source)
7. Although only a small percentage (8%) of B2B organizations can deliver highly personalized marketing, those that do reap significant rewards. A remarkable 75% of these organizations reported gaining market share. (Source)
8. Salespeople who prioritize soft skills development gain a significant performance advantage. They are 11% more likely to meet their sales targets than those who do not. (Source)
1. B2B sales teams faced a tough year in 2023 due to a bearish market. Despite initial improvements, win rates declined significantly compared to the previous two years as budgets tightened. (Win rates ultimately fell by 18% compared to 2022 and 27% compared to 2021) (Source)
2. In 2023, a substantial number of B2B organizations (40%) reported that less than half of their sales team met their annual sales quotas. (Source)
3. B2B marketplace sales experienced significant growth in 2023, doubling compared to the previous year. (Source)
4. B2B companies that effectively leverage customer analytics are 1.5 times more likely to achieve rapid growth and can boost earnings by 15-25%. (Source)
B2B Sales Technology Statistics (B2B Sales Statistics)
1. A significant 60% of sales leaders are prioritizing investments in prospecting technology. (Source)
2. A significant 61% of marketers reported to the Content Marketing Institute that their organizations either lack the necessary technology or fail to fully leverage the potential of their existing tools. (Source)
3. According to 73% of sales leaders, sales and revenue technologies are effectively enabling their sales teams to succeed. (Source)
4. LinkedIn’s Deep Sales Playbook reveals that AI adoption in sales is growing, with 39% of sellers currently leveraging AI to streamline their sales processes. (Source)
5. According to McKinsey research, the 2024 B2B tech market is projected to grow by 3% points from 2023, despite inflation. This positive outlook is fueled by increased technology spending among over half of enterprises. (Source)
B2B Sales Trends
1. AI In Sales Operations
This trend leverages AI technologies to revolutionize sales processes, driving significant efficiency, productivity, and customer engagement improvement.

AI automates mundane tasks, such as data entry and lead qualification, freeing up sales teams to focus on high-impact activities like relationship building and closing deals. Furthermore, AI analyzes massive datasets to uncover valuable customer behavior and preferences insights.

By integrating AI into their sales operations, businesses can unlock a range of benefits, including:
- Increased sales performance and revenue growth.
- Improved sales forecasting accuracy.
- Enhanced customer satisfaction and loyalty.
- Reduced sales cycle times and costs.
- A significant competitive advantage in the market.
In 2025, AI will continue to be a transformative force in B2B sales, empowering sales teams to achieve greater success.
1. Elevated Account-Based Sales Approach
Account-Based Selling (ABS) focuses on targeted engagement with specific high-value accounts and their key decision-makers. Unlike traditional broad-based approaches, ABS delivers personalized marketing and sales efforts to each account.

This strategic approach empowers B2B sales teams to:
- Develop a deep understanding of individual customer needs.
- Deliver highly targeted marketing and sales messages.
- Build strong and trusted relationships.
- Drive higher conversion rates and revenue growth.
Given the demanding and intricate buying processes prevalent today, ABS offers a crucial competitive edge. By prioritizing accounts with the highest potential, businesses can differentiate themselves and drive sustainable growth.

As we move into 2025, ABS will become even more critical. Leveraging data analytics and digital tools, sales teams can effectively identify and target the most valuable accounts, delivering personalized experiences that foster long-term customer relationships and maximize revenue.
1. Remote Selling
Remote selling is a defining trend in B2B sales for 2025. This approach leverages digital tools and technologies to connect with customers and close deals virtually, eliminating the need for in-person meetings.

Remote selling empowers sales teams to engage with customers anytime, anywhere, offering a more flexible and convenient buying experience. By transcending geographical limitations, businesses can connect with a wider customer base across diverse regions, time zones, and languages.

This trend allows sales teams to prioritize high-value activities, such as building strong relationships, deeply understanding customer needs, and delivering personalized solutions.

Driven by advancements in digital communication, virtual and augmented reality, and artificial intelligence, remote selling will continue to reshape the B2B sales landscape.

To thrive in this evolving environment, sales teams must adapt by developing new skills and strategies to engage with customers remotely and build trust in a virtual setting.
1. Data-Driven Decision Making
Data-driven decision-making is a pivotal trend in B2B sales for 2025. By leveraging data analytics, sales teams gain deeper insights into customer behavior, preferences, and needs. This empowers them to make informed decisions that drive sales strategies and interactions.

Globally, over 40% of companies already utilize big data analytics, demonstrating the widespread recognition of its value. These organizations are experiencing a range of benefits by harnessing the power of data.

To effectively implement this approach, businesses must:
1. Gather and integrate data from diverse sources.
2. Analyze and interpret this data using advanced analytics tools.
3. Equip sales teams with the necessary data analysis and interpretation skills.
4. Continuously refine sales strategies based on the insights gleaned from data.
By embracing this data-driven approach, businesses can expect to achieve:
- Higher sales conversion rates.
- Enhanced customer satisfaction.
- Increased efficiency and productivity.
- Improved ROI measurement and optimization.
Conclusion (B2B Sales Statistics)

In essence, informed planning is the foundation of B2B sales success. The B2B sales statistics presented here serve as a roadmap for businesses aiming to maximize performance in 2025. These insights empower businesses to build robust and targeted sales strategies, from understanding buyer behavior to effectively leveraging technology. With this data-driven approach, businesses can confidently navigate the evolving landscape and achieve sustained growth.

FQA (B2B Sales statistics)

What is the biggest challenge in B2B sales?

Sales professionals navigate a complex landscape of challenges, including extended sales cycles, data gaps, and talent acquisition hurdles. Despite these obstacles, cultivating strong human connections remains the cornerstone of sales success.

What is the success rate of B2B sales?

Upselling is a key revenue driver for B2B companies, with 91% of sales professionals engaging in the practice and generating an average of 21% of company revenue. While 87% of B2B sellers prioritize in-person meetings before closing deals, 67% of buyers concur on the importance of face-to-face interactions.

What are the statistics of B2B customers?

The digital transformation of B2B is evident in several key trends. 77% of B2B customers engage in thorough research before purchase, while 35% of companies expect online sales to increase next year. Social media plays a crucial role, with 84% of B2B buyers utilizing these platforms in their decision-making process. LinkedIn stands out as a significant source of B2B leads, contributing 80% of social media leads for marketing initiatives.
January 10, 2025

Top B2B Lead Generation Statistics 2025: What’s Hot and What’s Not On B2B Leads and Conversion Rates

Discover the latest B2B lead generation statistics and trends;

A robust lead generation strategy is essential for business growth. By implementing effective lead generation tactics, you can significantly enhance the quality of your leads and drive more conversions.

Lead generation is the process of attracting and converting potential customers into leads. These leads are individuals or businesses who have shown interest in your product or service and have provided their contact information, such as email address or phone number. Lead generation aims to build a pipeline of qualified prospects that your sales team can nurture and convert into paying customers.

That’s why understanding the latest B2B lead generation statistics is key. They are a game changer when it comes to building a winning strategy.

Key B2B lead generation statistics (Editor’s Pick)

50% of marketers prioritize lead generation in their marketing campaigns.
Organizations generate 1,877 leads per month on average.
68% of B2B marketers use landing pages to generate leads.
61% of B2B marketers say high-quality leads are the biggest challenge.
47% of marketers use LinkedIn to generate leads, and 45% of them gain customers through the platform.
Only 56% of B2B companies verify business leads before passing them to the sales team.
27% of B2B leads are sales-ready when first generated.
80% of new leads never turn into sales.
74% of companies say converting leads into customers is their top priority.
65% of businesses say generating traffic and leads is their biggest challenge.
63% of consumers requesting information about a company will not purchase for at least 3 months.
56% of leads aren’t ready to buy yet.

General B2B Lead Generation Statistics

Global B2B Lead Generation Market Takes Off: The global B2B lead generation industry is witnessing explosive growth, expanding from $2.4 billion in 2023 to a projected $6.5 billion by 2032. This translates to a remarkable 11.8% annual growth rate. The market encompasses regions like Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. (Source)
B2B Lead Generation Prioritization: While building brand awareness and increasing sales are common marketing goals, lead generation remains a top priority for half of all marketers, according to HubSpot’s State of Marketing report. (Source)
The B2B Marketing Boom: U.S. B2B advertising and marketing spending is on a tear, reaching a staggering $59.5 billion in 2024 and projected to balloon to over $69 billion by 2026 with a gain of nearly $10 billion in just two years. (Source)

Digital Dominance: In 2024, B2B companies in the U.S. invested an estimated $18.3 billion in digital advertising. This robust market is expected to grow even further, reaching a projected $23 billion by 2026. (Source)
Lead Quality and Quantity in B2B Content Measurement: A recent survey found that over half of B2B marketers have used the quantity and quality of leads to assess their content performance in the past year. However, quality of leads emerged as a slightly more popular metric, with 52% of marketers adopting it compared to 57% using quantity of leads. (Source)
B2B Trade Shows Rebound: The U.S. B2B trade show market has demonstrated a strong recovery, surpassing pre-pandemic levels and reaching $15.78 billion in 2024. This positive trajectory is expected to continue, with the market projected to reach $17.3 billion by 2028. (Source)
B2B Prioritizes Lead Gen: B2B companies understand the importance of lead generation, dedicating a significant 36% of their marketing budget to it, compared to the 32% allocated by mainstream businesses. (Source)
High-Quality Leads Drive B2B Success: A study revealed that top-performing B2B companies excel at generating high-quality leads, outperforming their peers by a factor of 2.5. This superior ability to attract qualified leads directly translates to a higher return on investment (ROI). (Source)
Content Marketing on the Rise: A recent survey revealed a growing trend among B2B marketers, with over two-fifths planning to increase their investment in content marketing within the next year. Notably, more than one in ten anticipate a significant expenditure boost of over 9%. (Source)
Prioritizing Lead Quality in B2B Content Evaluation: When evaluating content performance, B2B marketers overwhelmingly favor lead quality as a key metric, with 60% relying on it the most. Quantity of leads, while still relevant, was used by 34% of marketers as their primary metric. (Source)
A Clear Advantage in Lead Generation: B2B leaders are outperforming mainstream companies when it comes to lead generation capabilities, particularly in areas like cost and ROI measurement (41% vs. 14%), planning and strategy (54% vs. 21%), account-based marketing (50% vs. 20%), and lead volume (38% vs. 15%). (Source)

Continued Growth in B2B Marketing Technology Spending: U.S. B2B marketers continued to invest significantly in marketing technology, with spending increasing by 12.7% in 2023 to reach $7.68 billion. This upward trend is projected to persist, with spending expected to exceed $8.7 billion in 2024. (Source)
Rising Investment in B2B Marketing Data: The importance of data-driven marketing is evident in the growing investment in B2B marketing data. Spending is anticipated to increase by 2.5% in 2024, reaching $3.8 billion, and then climb further by nearly 4% in 2025, reaching $4 billion. (Source)
Offline B2B Marketing Gains Momentum: Traditional offline B2B advertising and marketing in the U.S. experienced a resurgence in 2024, reaching $39.1 billion. This upward trend is anticipated to persist, with spending expected to increase steadily to $42 billion by 2026. (Source)
High-Volume Lead Generation in Demand: The hunger for leads is real. A staggering 58% of surveyed B2B businesses aim to generate a massive 1,000+ online leads every month, highlighting the strong desire for high-volume lead capture. (Source)
E-commerce Boom in Manufacturing: The digital transformation of the U.S. manufacturing industry accelerated in 2022, as B2B e-commerce sales surged by 15% to reach $623 billion. This marked a substantial increase from the previous year’s $543 billion, highlighting the growing adoption of online platforms for business-to-business transactions. (Source)
Marketing Investment Disparity Between B2B Product and Service Companies: A recent survey of U.S. marketing leaders revealed a notable difference in marketing investment between B2B product and service companies. Product companies allocate an average of 9.4% of their revenues to marketing, significantly outspending service companies, which allocate an average of 6.3%. (Source)
North America Leads the Charge: In 2023, North America dominated the B2B lead generation services market. This dominance can be attributed to the region’s cutting-edge digital infrastructure, substantial investments in technology, and the presence of numerous leading tech companies. The United States, a major hub for B2B commerce, stands out as a pioneer in adopting lead generation services and driving market expansion. (Source)
High Conversion Rates in the Legal Services Industry: The legal services industry has established itself as a leader in B2B conversion rates, demonstrating exceptional effectiveness in converting leads into paying customers. (Source)

Inter-industry comparison of B2B lead conversion rates

No.	B2B Industry	Average Conversion Rate
1.	Legal services	7.4%
2.	HVAC services	3.1%
3.	Staffing & Recruiting	2.9%
4.	Higher Education & College	2.8%
5.	Real Estate	2.7%
6.	Industrial IoT	2.6%
7.	Oil & Gas	2.5%
8.	PCB Design & Manufacturing	2.4%
9.	Financial services	1.9%
10.	Heavy Equipment	1.7%
11.	Transportation and Logistics	1.4%
12.	Software Development	1.1%
13.	B2B SaaS	1.1%

Technology Impact on B2B Lead Generation Statistics

AI Driving Growth in B2B Lead Generation Services: The B2B lead generation services market is poised for growth, fueled by the integration of artificial intelligence. AI enables companies to analyze customer behavior in real-time, tailor their services to individual businesses, and improve overall results. (Source)

Chatbots Boosting B2B Lead Generation: B2B marketers leveraging chatbots have reported substantial increases in lead generation. Nearly a quarter saw a double-digit boost, with 26% experiencing a 10-20% increase and 15% achieving a remarkable 30% or more. These results underscore the effectiveness of chatbots as a lead-generation tool. (Source)
Chatbots, A Versatile Tool for B2B Marketers: A survey revealed that B2B marketers utilize their demand generation programs for various purposes. The most common uses include gaining a better understanding of their audience (57%), generating new leads (55%), and educating prospects (43%). This demonstrates the versatility of chatbots in supporting diverse marketing objectives. (Source)
Generative AI: A Game-Changer for B2B Content: B2B marketers identify content creation and personalization as the areas where generative AI-powered tools offer the greatest potential. A vast majority, 94%, see these tools as valuable assets for enhancing their content strategies. (Source)
Marketers’ Optimism About AI in B2B Marketing: A significant majority of marketers, 85%, expressed confidence in the positive impact of AI on B2B marketing in the year 2023. This reflects a growing recognition of AI’s potential to transform the industry. (Source)

Lead Generation Channels (B2B lead Generation Statistics)

Digital Channels Dominating B2B Revenue: U.S. B2B companies were increasingly turning to digital channels for revenue and lead generation. Online sources were projected to generate 56% of revenue by 2025, a significant leap from 34% in 2021, indicating a rapid shift towards digital sales. (Source)
Supplier Websites and B2B Marketplaces Lead the Way: A 2023 survey of U.S. businesses revealed a strong preference for shopping through supplier websites/apps and B2B marketplaces. These channels emerged as the most popular options for making business purchasing decisions. (Source)

Websites and blogs are the primary lead generation: Websites and blogs are the primary lead generation channels for most marketers, with 90.7% and 89.2% utilizing them respectively. (Source)
Digital Channels Drive B2B Sales: In 2023, digital channels were poised to account for a growing portion of B2B sales, increasing from 12.2% in 2020 to 14%. Online channels played a pivotal role in the B2B customer journey, with a significant number of U.S. buyers utilizing search engines for product discovery and browsing online marketplaces, even if the final purchase was made offline. (Source)
Content Marketing Delivers Results for B2B: Content marketing proved its worth for B2B businesses in 2023, with nearly 60% of marketers reporting a direct impact on sales and revenue. This represents a substantial increase of 16% compared to the previous year. (Source)
Virtual Events and Website/SEO: B2B marketers have identified virtual events and website/SEO as the most effective channels for generating high-quality leads. These strategies consistently deliver superior results in attracting qualified prospects. (Source)
Video and Podcast Marketing: Video and podcast marketing have yet to gain widespread adoption among B2B marketers. Only 31% view these channels as important, suggesting that they remain relatively underutilized strategies. (Source)
Social Media Marketing: Social media marketing has faced challenges in generating high-quality leads. A significant portion of B2B marketers, 16%, reported that it does not yield satisfactory results. (Source)
Paid Ads and Social Media: Despite their popularity, paid ads and social media contribute a relatively small portion to B2B website traffic, lead generation, and sales. In the e-commerce sector, their contribution falls below 20%. (Source)
Organic Search Reigns Supreme in B2B Lead Generation: When asked about the most effective sources for finding leads, B2B marketers overwhelmingly chose organic search, with 42% selecting it as their top choice. Paid search and paid social followed, but at a significant distance with 15.6% and 14%, respectively. (Source)
Content Marketing Builds Brand Reputation and Drives Leads: A vast majority of B2B marketers, 84%, attributed their brand’s reputation building to content marketing. Additionally, three-quarters credited content marketing with driving customer interest and leads, while over 60% found it effective in fostering stronger relationships with their target audience. (Source)

LinkedIn Reigns Supreme in B2B Social Media: A global survey of large B2B content marketers in 2023 identified LinkedIn as the most valuable organic social media platform, with 79% of respondents citing it as such. Facebook, YouTube, and Instagram followed, while Twitter and TikTok lagged behind with less than 10% of respondents recognizing their value. (Source)
Email and Website/SEO: For B2B marketers, email marketing and website/SEO are the cornerstone channels in their current strategies, with a vast majority, 83%, considering each one crucial. Content marketing and social media marketing also hold significant value, with 75% and 74% of marketers, respectively, deeming them important. (Source)

The Future B2B Lead Generation Statistics

AI-Generated Marketing Messages on the Rise: Large organizations increasingly turn to artificial intelligence to generate outbound marketing messages. By 2025, it’s estimated that 30% of these messages will be AI-generated, a significant leap from less than 2% in 2022. (Source)
B2B Leaders Prioritize Marketing Investment: B2B leaders are more likely to increase their marketing budgets than mainstream companies. A substantial 72% of B2B leaders plan to boost their spending next year, while only 51% of mainstream companies intend to do the same. Moreover, a smaller proportion of B2B leaders expect their budgets to remain stagnant or decrease, with 24% and 4%, respectively. (Source)

Challenges and Solutions (B2B Lead Generation Statistics)

Lead Quality: A 2024 survey highlighted lead quality as a significant challenge for B2B companies. A substantial 40% of respondents cited it as one of their top three challenges, indicating a significant increase from previous years. (Source)
Lead Quality and Generation: In 2023, B2B marketers faced significant challenges in improving lead quality and conversion rates, with 54% identifying it as a major hurdle. Generating more leads was also a challenge for 41% of marketers. (Source)
The Importance of Lead Nurturing: While over 35% of B2B marketers have developed lead nurturing strategies, a significant portion of new leads, around 80%, fail to convert into sales. Companies that effectively nurture leads, however, can generate 50% more sales-ready leads at a 33% lower cost. (Source)
Attracting Quality Leads: Nearly half of B2B content marketers identified attracting quality leads as a significant challenge. This highlights the need for effective content strategies to capture the attention of target audiences. (Source)
Nurturing Leads for Maximum Impact: A significant portion of your latest marketing campaign leads, nearly two-thirds, are primed to make a purchase or hire your company. However, to fully capitalize on this opportunity, 73% of these leads require nurturing through various channels, including phone calls, texts, emails, and in-person meetings. (Source)
Demonstrating Marketing Value: A survey of U.S. B2B marketing decision-makers identified misaligned marketing and business goals, lack of measurement capabilities, and difficulty in translating marketing metrics into business insights as the top obstacles in demonstrating marketing value. To address these challenges, organizations must foster alignment between marketing and sales, invest in robust measurement tools, and develop data-driven insights to showcase the impact of marketing efforts. (Source)
Room for Improvement in B2B Lead Nurturing: Over half of B2B professionals believe their lead nurturing strategies need improvement, while another quarter consider them to be merely average. This suggests that there is a significant opportunity to enhance lead nurturing processes and deliver a more effective buyer experience. (Source)

Key KPIs for B2B Content Marketing: A 2023 global survey of B2B marketers identified conversions (73%), email engagement (71%), and website traffic (71%) as the top KPIs for measuring content marketing performance. These metrics are essential for assessing the effectiveness of content in driving business objectives. (Source)
Content Marketing Driving Business Success: B2B marketers worldwide have leveraged content marketing to achieve significant business outcomes. Over 80% reported increased brand awareness, while 76% saw improvements in lead generation and demand. Additionally, 50% noted growth in customer loyalty, demonstrating the versatility of content marketing. (Source)
Marketing Automation Boosts Qualified Leads: Businesses that have implemented marketing automation have experienced a remarkable 451% increase in leads that meet qualification standards. This highlights the power of automation in driving lead generation and improving lead quality. (Source)
Prioritizing Lead Generation and Quality: Generating more leads and improving lead quality and conversion rates were among the top priorities for B2B marketers in 2023. Nearly half of marketers focused on lead generation, while 46% prioritized enhancing lead quality and conversion. (Source)
The Underutilized Power of Appointment Setting: While 90% of B2B marketers recognize the effectiveness of appointment setting in generating leads, only 21% consider it a critical part of their strategies. This suggests a significant opportunity to leverage appointment setting to drive lead generation and sales. (Source)
Personalized Outreach and Empathy Drive B2B Lead Generation: A survey of U.S. marketing decision-makers revealed that personalized outreach and understanding buyer challenges are the key drivers of successful B2B lead generation. This emphasizes tailoring engagement strategies to individual buyers and demonstrating empathy for their needs. (Source)
Negative B2B E-commerce Experiences: A global survey revealed that a significant number of B2B buyers have had negative experiences on B2B e-commerce sites. Nearly 24% reported a very negative experience, while another 15% had a somewhat negative one. (Source)
Overcoming Challenges in Account-Based Marketing: A survey of U.S. B2B marketers identified the top challenges in implementing account-based marketing: a lack of internal expertise, buyer interest, and unclear best practices. To overcome these challenges, organizations must invest in training, develop effective buyer engagement strategies, and establish clear guidelines for their account-based marketing initiatives. (Source)

B2B Lead Generation Trends (B2B Lead Generation Statistics)

Interactive and Immersive Content: A New Dimension of Engagement

Interactive and immersive content redefines customer experiences. Virtual reality (VR) transports users to simulated 3D environments, while augmented reality (AR) overlays digital elements onto the real world. IKEA’s AR app allows customers to visualize furniture in their homes, boosting satisfaction and reducing returns. This innovative approach demonstrates the power of interactive content to drive engagement and conversions.

Omnichannel Communication: A Seamless Customer Journey

Omnichannel communication ensures consistent and cohesive customer interactions across multiple channels. By integrating email, social media, text messages, and chatbots, businesses can reach customers where they prefer. For example, a customer who expresses interest in a product might receive follow-up emails, text messages, and targeted social media ads. This holistic approach fosters engagement and provides a seamless customer experience, ultimately leading to increased retention and sales.

Personalized Experiences: A Key to Sales and Loyalty

Tailoring messages and offers to individual preferences is a powerful lead-generation technique. 75% of marketers recognize the pivotal role of personalization in driving sales and repeat business. By leveraging audience insights, businesses can deliver highly relevant content and offers. For instance, a hiking gear company can send targeted promotions to outdoor enthusiasts. Netflix exemplifies this strategy by recommending shows and movies based on viewer history, enhancing engagement and satisfaction.

Conclusion

By analyzing these top B2B lead generation statistics, businesses can gain a critical advantage by identifying what’s working and what’s not. Ultimately, staying informed about these trends is not just beneficial, it is vital for creating a successful and cost-effective lead generation strategy in the coming year. Use these insights to refine your approach and achieve remarkable results.

November 20, 2024

The Power of Print: 87 Shocking Print Marketing Statistics You Need to Know 2025
Print marketing statistics: Discover the surprising benefits of print marketing with these eye-opening statistics;

It’s easy to assume that online marketing is the only way to reach your target audience. However, print marketing remains a powerful tool for businesses looking to make a lasting impression and drive results. Despite the rise of digital marketing, print marketing continues to deliver impressive returns on investment. Research shows that print marketing is still a highly effective way to reach and engage consumers. Print materials generate more responses and are seen as more trustworthy and memorable than digital ads.

Here are some surprising print marketing statistics that will make you rethink your marketing strategy.

Key Print Marketing Statistics (Editor’s Pick)
- 70% of consumers prefer to receive print ads over digital ads.
- 62% of consumers visit a website after seeing a print ad.
- 77% of consumers sort through their mail as soon as it’s delivered.
- 70% of households with incomes above $100,000 read newspapers.
- The response rate for direct mail is 5.1%, compared to just 0.6% for email marketing.
- 67% of consumers have purchased online after seeing a product in a print catalog.
- 80% of consumers say they are likelier to do business with a company that offers personalized print materials.
- Print marketing has a median ROI of 29%, compared to 23% for digital marketing.
- 55% of consumers look forward to receiving mail from their favorite brands.
- 61% of readers trust newspaper ads compared to 42% for online ads.
- Consumers are 75% more likely to remember a brand after seeing a print ad.
General Print Marketing Statistics
1. The global market for print-on-demand services was valued at $7.24 billion in 2023 and is projected to expand to $65.37 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 27.7% during the forecast period from 2024 to 2032. (Source)
2. Despite economic difficulties, 60 new print magazines were introduced in the United States in 2020, suggesting a persistent demand for print media. (Source)
3. Integrating print and digital advertisements into online campaigns can boost their effectiveness by 400%. (Source)
4. Advertising expenditure in the United Kingdom’s Print Advertising market is projected to attain $1.30 billion by 2024. (Source)
5. Consumers tend to retain print advertisements for an average of 17 days, suggesting their enduring impact on purchasing decisions. (Source)
6. Personalized print advertisements designed for individual recipients have been observed to yield a 135% increase in response rates. (Source)
1. Nearly 80% of shoppers respond to printed direct mail ads, while only 45% take action on electronic ads. (Source)
2. Print advertisements motivate consumers 20% more effectively, particularly when they engage multiple senses. (Source)
3. According to projections, global print advertising expenditure is anticipated to reach $34.28 billion by 2024. (Source)
4. The United States is the largest spender on print advertisements, with an estimated expenditure of up to $9.6 billion in 2024. (Source)
5. Recipients of print advertising have been shown to purchase 28% more items and spend 28% more than those who do not receive print advertisements. (Source)
6. Advertising expenditure in Germany’s print advertising sector is projected to reach $2.97 billion by the year 2024. (Source)
7. Placing advertisements in niche magazines or local newspapers enables businesses to target specific demographics and interests effectively. (Source)
8. A significant 95% of individuals under the age of 25 are reported to read magazines. (Source)
9. A significant 44% of customers are reported to visit a brand’s website after receiving direct mail or print marketing materials. (Source)
10. A significant 70% of Americans express a preference for reading printed mail. (Source)
11. A significant 84% of Millennials dedicate time to perusing their physical mail. (Source)
12. A significant 70% of households with incomes exceeding $100,000 are reported to read newspapers. (Source)
1. A substantial 82% of consumers express the highest level of trust in print ads when making purchase decisions. (Source)
2. A substantial 64% of recipients express a preference for scanning their mail for useful information rather than relying on email. (Source)
3. A survey revealed that 75% of Millennials perceive receiving personal mail as something special. (Source)
4. A survey of Americans revealed that 56% of respondents consider print marketing to be the most trustworthy form of marketing. (Source)
5. A study conducted by the American Press Institute revealed that 74% of individuals aged 16 to 40 obtain news from traditional sources, including print newspapers, weekly. (Source)
6. Print readers typically dedicate 20 minutes or more to their publication, engaging with a greater amount of content. (Source)
7. Close attention to print ads has experienced a more than twofold increase, rising from 23% in 2009-10 to 49% in 2020. (Source)
8. Projections indicate that the global print advertising audience will expand to approximately 3.1 billion readers by the year 2029. (Source)
9. Print marketing materials are known to have a more potent emotional impact on consumers. (Source)
10. The combination of print ads and email marketing results in a 49% increase in sales and a 125% rise in inquiries. (Source)
11. The UK Print Advertising market is projected to reach 24.2 million readers by the year 2029. (Source)
12. The average advertising expenditure per reader in the UK Newspaper Advertising market is estimated to be approximately $62 in 2024. (Source)
13. Consumers who receive print mail promoting online sites have been observed to spend 13% more than those who solely receive digital information. (Source)
14. Research conducted by Fundera indicates that 70% of consumers perceive direct mail as more personal than online interactions. (Source)
1. Print marketing demonstrates a recall rate that is 70-80% higher than digital advertising. (Source)
2. The Print Advertising market in China is anticipated to reach $1.96 billion in advertising spending by the year 2024. (Source)
3. The number of readers in China’s Print Advertising market is expected to attain 600 million by 2029. (Source)
4. The Print Advertising market in China is undergoing a shift towards digital integration, emphasizing interactive and data-driven campaigns. (Source)
Direct Mail in Print Marketing Statistics
1. Direct mail significantly speeds up the purchasing process. While typical purchase decisions take over a week and more than a third take a month, direct mail can drive purchase decisions in just over a day for 73% of consumers. (Source)
2. Newsletters and postcards are US marketers’ most popular direct mail formats, followed by self-mailers, catalogs, and packages. (Source)
3. Combining digital and direct mail marketing strategies can boost response rates by 63%, website visits by 68%, and lead generation by 53%. (Source)
4. Direct mail consistently delivers the highest return on investment (ROI) compared to other marketing channels, with a 112% ROI. SMS, email, paid search, social media advertising, and digital display advertising have ROIs ranging from 79% to 102%. (Source)
5. Jumbo-sized envelopes reign supreme in direct mail response rates, outpacing postcards (5.7%) and standard letter envelopes (4.3%). (Source)
6. Direct mail campaigns outperform other marketing methods, delivering 27% higher top-tier sales and 40% higher top-level customer acquisition. (Source)
7. Many people across generations miss physical mail: 57% of boomers, 45% of Gen X, 41% of millennials, and 37% of Gen Z. (Source)
8. Direct mail crushes digital channels in terms of response rates, outperforming them by a whopping 600% (based on the 2018 DMA Response Rate Report). (Source)
9. Direct mail is a powerful motivator, with 62% of consumers taking action and 64% citing offers or promotions as the driving force. (Source)
10. A majority of consumers (70%) favor traditional mail for unsolicited marketing offers. (Source)
11. The average direct mail spending per person in the United States was between $100 and $550 in 2022, according to a Winterbury Group report. (Source)
12. For every $167 invested in direct mail in the US, businesses can expect to generate $2,095 in sales, resulting in a 1,255% return on investment. (Source)
13. Direct mail advertising introduces 39% of customers to new businesses. (Source)
1. U.S. homes get bombarded with an average of 454 marketing mail pieces annually. (Source)
2. Almost half of people save direct mail for later use. (Source)
Newspaper, Print Marketing Statistics
1. The newspaper advertising market is the dominant sector within the global print advertising market, expected to reach a market volume of $23.57 billion by 2024. (Source)
2. The average estimated expenditure on newspaper advertisements per reader in 2024 is approximately $18.95. (Source)
3. Nearly 80% of newspaper readers have taken action in response to an advertisement they saw in the newspaper within the past month. (Source)
4. A significant 82% of consumers use the print coupons they receive through newspapers. (Source)
5. Consumers view newspapers as the most effective medium for promoting sales. (Source)
6. A large majority of newspaper readers (91%) report taking some kind of action after seeing inserts in newspapers. (Source)
7. Newspaper advertising is the largest segment within the Chinese print marketing market, with a market volume of $1.59 billion in 2024. (Source)
8. The average ad spending per reader in China’s newspaper advertising sector is projected to be approximately $6.64 in 2024. (Source)
9. In 2018, the estimated daily print and digital newspaper circulation in the United States was 28.6 million on weekdays and 30.8 million on Sundays, with the average reader spending about 12 minutes per day reading the newspaper. (Source)
1. Newspaper advertising is the dominant segment within the UK print advertising market, accounting for $0.91 billion in 2024. (Source)
2. In 2022, the leading advertising media in the UK were the internet, television, radio, and newspapers, with estimated expenditures of $14.2 billion, $3.3 billion, $1.1 billion, and $950 million, respectively. (Source)
3. The global newspaper advertising market is projected to shrink by 5.24% between 2024 and 2029, with an estimated market value of $25.48 billion in 2029. (Source)
Digital vs Print Marketing Statistics
1. Physical print ads require 21% less cognitive effort to read and retain compared to digital ads. (Source)
2. Accenture reported a 20% decline in global offline commerce revenue by 2021, with the U.S. B2B Commerce market reaching $1.2 trillion. (Source)
3. Print and direct mail marketing has a 9% customer response rate, significantly higher than the 1% or less response rate for other digital channels. (Source)
4. In 2019, Instagram had a slightly larger user base than print readers, with 113.3 million users compared to 112.7 million print readers. (Source)
5. Over 90% of consumers find print ads easier to read than digital ones. (Source)
6. As of 2019, while 33% of Millennials use ad blockers, 62% of people prefer to read paper ads instead of discarding them. (Source)
7. Individuals are 70% more likely to recall businesses from print ads compared to online ads. (Source)
8. Paid search ads can enhance brand awareness by 80%. (Source)
9. By 2020, 50% of the advertising budget was projected to be allocated to online advertising, equaling traditional market spending globally. (Source)
10. Video ads exhibit a 73% higher click rate than display banners. (Source)
11. According to BannerSnack, 54% of users avoid clicking on ads due to distrust, and 33% find display ads unacceptable. (source)
12. A significant 61% of readers trust newspaper ads, compared to 42% who trust online ads. (Source)
13. A significant 70% of internet users express a preference for obtaining product information through content rather than traditional ads. (Source)
14. A significant 88% of magazine readers in the UK express a preference for the print format. (Source)
15. A significant 47% of customers utilize ad-blocking technology online. (Source)
16. A significant 91% of consumers acknowledge that print and paper are sustainable when responsibly produced, used, and recycled. (Source)
17. Approximately 45% of global shoppers engage in online shopping with in-store pickup. (Source)
18. Print media is favored for face-to-face interactions, such as trade shows. (Source)
1. Up to 90% of Direct Mail is opened, compared to only 20-30% of emails. (Source)
Challenges (Print Marketing Statistics)

The global print advertising sector is transitioning towards digital platforms, impacting traditional print media revenues and approaches.
1. Advertising revenue in the printed marketing industry is projected to decline to $40 million in 2023 and $35 million in 2025. Newspaper ad revenue will decrease from $30 million to $24 million, and magazine marketing expenditure will drop from $13 million to $10 million by 2025. (Source)
2. Magazine ad revenues are also expected to decrease, falling from $20.6 billion in 2012 to $12.1 billion this year, and further to $6.6 billion by 2024. (Source)
3. Traditional advertising spending across formats such as newspapers, television, and outdoor advertising is projected to decline globally by 20.7%. (Source)
4. Marketers identify high costs (51%), limited reach (32%), distribution logistics (31%), difficulty targeting audience segments (31%), and difficulty measuring ROI (28%) as significant challenges associated with print materials. (Source)
5. GroupM forecasts a 50% decline in newspaper ad revenue within five years, dropping from over $25 billion in 2012 to $5.5 billion. (Source)
6. Daily newspaper readership has fallen from approximately 63.3 million in 1984 to under 28.5 million in 2018. Sunday circulation peaked at 62.6 million in 1993 and dropped to 30.8 million in 2018. (Source)
Conclusion (Print Marketing Statistics)

Print marketing continues to hold its ground, statistics show that print remains a powerful tool, capable of creating deeper connections with consumers and driving concrete results.

Digital marketing might be on the rise, but print marketing still holds its ground. Savvy marketers combine the best of both worlds to create a more impactful reach.
November 8, 2024
The State of Franchising: 97 Surprising Franchise Statistics You Need to Know
Are you thinking about franchising? Dive into the latest franchise statistics;

Whether you’re starting out or expanding, it’s crucial to understand the current trends. Franchising is a booming industry, worth nearly $900 billion globally in 2024. But there’s a lot more to learn. From the U.S. to international markets.

Let’s explore the latest franchise statistics and see what the future holds.

Franchise Statistics (Editor’s Pick)
- There are over 773,000 franchises in the United States alone, employing over 8.4 million people.
- Franchise output is projected to increase by 4.1% from its 2023 value of $858.5 billion, reaching $893.9 billion in 2024.
- New franchises have a success rate that is 6.3% higher than that of independent companies after one year.
- In 2023, roughly 8.66 million workers were employed by U.S. franchise establishments.
- The global franchise market is projected to grow by $1.63 trillion between 2022 and 2027, with an annual growth rate of 9.58%.
- 70% of franchises have invested in digital marketing, and 60% have implemented online ordering and delivery systems.
- 80% of franchisees aim to increase revenue, and 70% aim to expand their business.
- 80% of franchisees struggle to find and retain top talent, and 70% offer competitive salaries and benefits to attract employees.
- 70% of franchisees value ongoing support from their franchisor, and 60% expect regular communication and training.
General Franchise Statistics
1. The global franchise market is projected to expand by $1.63 trillion between 2022 and 2027, with an annual growth rate of 9.58%. (Source)
2. The average franchise owner is 44 years old. (Source)
1. Food-related franchises make up 37% of the total, while the remaining franchises are distributed across 28 other sectors. (Source)
2. Most franchise owners are White (67.2%), followed by Hispanic or Latino (15.4%), Asian (6.4%), and Black or African American (6.2%). (Source)
3. New franchises have a success rate that is 6.3% higher than that of independent companies after one year. (Source)
4. In 2024, the business services sector is forecast to see a 1.8% increase in franchise locations, growing to 104,000 establishments. This growth will lead to an additional 32,000 jobs and a 3.8% increase in industry output, contributing $107.6 billion to the economy. (Source)
5. As of 2023, approximately 806,270 franchise establishments were operating in the United States. (Source)
6. A substantial 86% of franchise owners reported experiencing the negative effects of rising costs on their businesses, although this figure is slightly lower than the previous year’s. (Source)
7. Franchise output is anticipated to increase by 4.1% from its 2023 value of $858.5 billion, reaching $893.9 billion in 2024. (Source)
8. The GDP of franchises is forecast to continue its upward trajectory, growing by 4.3% to $545.8 billion in 2024. (Source)
9. There are over 3,000 distinct franchise brands available. (Source)
10. According to FRANdata, there were approximately 774,965 franchise establishments in 2021, with a growth rate of 2.8%, exceeding the historical average for most years. (Source)
11. The total number of franchised establishments is projected to increase by 1.9% to 822,000 units. (Source)
12. The franchise retail output sector is projected to increase by 3.1% in 2024, adding $4.1 billion to the industry. Additionally, franchise retail establishments are expected to grow by 3,500 units, creating over 40,000 new jobs. (Source)
13. The lodging industry is forecast to experience modest growth in 2024, with a 0.9% increase in franchises to 36,000, a 4.5% rise in output to $97.2 billion, and a corresponding boost in employment to 723,000 jobs. (Source)
14. McDonald’s generated $15.4 billion in revenue from its franchised restaurants worldwide in 2023. The majority of this revenue, $9.84 billion, came from rent, while $5.53 billion was derived from royalties. (Source)
15. The real estate, healthcare, residential, business services, automotive, and retail sectors collectively account for more than half of the franchise industry. (Source)
16. The commercial and residential services sector is anticipated to grow in 2024. The number of franchise businesses in this sector will increase by 2%, reaching a total of 81,000. Jobs will also rise by 2%, to 315,000. (Source)
17. The sector’s output is expected to grow by 4.6%, valued at $59.8 billion, driven by a recovering housing market. (Source)
18. Franchise locations experienced a 2.6% decline in 2020. (Source)
Franchise Workforce Data (Franchise Statistics)
1. U.S. business services franchise employment experienced steady growth from 2013 to 2019, reaching 650,000. However, it declined to 588,000 in 2020 due to the pandemic and slowly recovered in 2023, adding an additional 34,000 jobs. (Source)
1. Franchise employment is projected to grow by 2.6%, adding over 221,000 jobs to a total of 8.9 million employees. This is a slight decrease from the 244,000 jobs added in 2023. Service-based industries, such as business and personal services, are expected to drive employment growth in 2024, with a projected growth rate of 5.1%. (Source)
2. Franchise businesses employ over 8.2 million Americans, and in 2021, franchises contributed nearly USD 788 billion to the economy. (Source)
3. The full-service restaurant sector was projected to see a 2.5% increase in franchise locations in 2022, reaching 32,819 establishments and supporting a workforce of approximately 1.1 million employees. (Source)
4. The IFA estimated that franchise employment would increase by 8.8% in 2021 to 8.2 million, a net gain of 660,300 jobs from 2020. (Source)
5. Employment in franchising is projected to increase by 2.6% in 2024 to a total of 8,886,555 employees in the U.S. (Source)
6. Franchises create 2.3 times more jobs than non-franchise businesses of similar size. Furthermore, franchises generate 1.8 times more taxable revenue than independent businesses. (Source)
7. Employees of franchise businesses earn up to 3.4% more and have better access to health insurance (65%) and paid leave (76%). (Source)
8. The U.S. Census Bureau reports that franchise businesses recently made up over 11% of all businesses with paid employees across 295 industries. (Source)
9. A significant 80% of respondents indicated struggling with staffing shortages, with unfilled job vacancies impacting their franchises. (Source)
10. In 2023, U.S. franchise establishments employed roughly 8.66 million workers. (Source)
11. According to ADP’s National Franchise Report, the U.S. gained an average of 46,400 franchise jobs per month in 2021. (Source)
12. Franchise employment declined by 11.2% to 7.5 million in 2020, losing approximately 940,000 jobs due to limited capacity and revenue deterioration. (Source)
13. In 2022, 85% of U.S. franchised businesses increased employee wages, and 60% planned to continue this trend in 2023. Additionally, 43% of franchises enhanced employee benefits in 2022, with 42% intending to do the same in 2023. (Source)
14. Labor costs and quality remain a primary challenge for 34% of franchise businesses, down from 47% in 2023. (Source)
U.S. Franchise Data (Franchise Statistics)
1. There are over 712,274 franchise owners employed in the U.S. at present. (Source)
2. The U.S. commercial and residential services franchise industry remained unaffected by the pandemic, exhibiting steady output growth since 2013, reaching $57 billion in 2023. (Source)
1. The U.S. business services franchise industry recovered to pre-pandemic levels in 2023, generating $104 billion. The industry grew 30% from 2013 to 2019, peaking at $106 billion, but declined to $91.3 billion in 2020 due to the pandemic. (Source)
2. The food industry was disproportionately impacted by inflation, with three of the top five industries most affected being food-related. (Source)
3. McDonald’s outpaced all other U.S. franchises in global sales in 2022, reaching $118 billion, compared to 7-Eleven’s $93.5 billion. (Source)
4. In 2019, over half (54%) of all franchised businesses in the U.S. were owned by multi-unit franchise operators. (Source)
5. According to the International Franchise Association, the franchise industry experienced substantial growth in 2021, opening over 21,000 new locations and creating more than 660,000 additional employment opportunities across the United States. (Source)
6. The Southeast region leads the nation in franchised businesses, accounting for 30% of the total U.S. franchised businesses, employing 2.6 million people, and generating a staggering $268.2 billion in revenue. (Source)
7. The Southeast region is projected to see a 3.5% increase in franchise establishments, while the Southwest region is anticipated to experience a 3% growth. (Source)
8. In 2023, there were approximately 195,507 fast-food franchise locations in the U.S., encompassing various types of quick-service eateries, including burger joints, pizza places, and sandwich shops. (Source)
9. Over 50 million Americans consume fast food daily. That represents 37% of the population. (Source)
10. The personal services franchise industry rebounded to pre-pandemic levels in 2023, generating $42 billion, and is projected to reach $46 billion in 2024. After steady growth from 2013 to 2019, the industry suffered a 33% decline in 2020 due to the pandemic, dropping to $26 billion. (Source)
11. Franchise businesses contributed US $670 billion to the U.S. economy in 2020, representing 3% of the total nominal GDP. (Source)
12. 83% of voters in a survey have a favorable view of locally owned franchise small businesses in the United States. Additionally, more than half of voters (57%) use franchise businesses regularly. (Source)
13. 64% of voters believe locally-owned businesses are more likely to support the local community. (Source)
14. Nearly all (90%) franchise business units increased their prices to offset rising costs and maintain profitability. (Source)
15. The initial investment to open a Kentucky Fried Chicken (KFC) franchise in the U.S. was approximately $3.7 million, with $1.9 million allocated for building and site costs and $100,000 for permits, licenses, and security deposits. (Source)
16. The initial investment to open a Burger King franchise was approximately $4,520,900, with $1.6 million allocated for improvements and construction, and $50,000 for the franchise fee. (Source)
1. The initial investment to open a McDonald’s franchise was estimated at $2,503,000, with $1,650,000 allocated for signs, seating, and decor. (Source)
2. The franchise output was forecast to increase by 5% in 2022 to USD 76.4 billion. (Source)
3. The initial investment to open a Taco Bell franchise in 2023 was estimated at $3.37 million, including $1.4 million for real property and $45,000 for the franchise fee. (Source)
4. The initial investment to open a Dunkin’ Donuts franchise in 2023 was estimated at $1.81 million, not including real property. Building costs accounted for $600,000, and the franchise fee was $90,000. (Source)
5. In 2023, the economic output of franchise establishments was valued at approximately USD 859 billion. In 2020, the sector experienced losses due to the COVID-19 pandemic, with an estimated economic output of approximately USD 677 billion, compared to USD 794 billion in 2019. (Source)
6. One in twelve Americans in the private sector works in a franchise business or has a job because of franchising. (Source)
7. One nickel of every dollar of economic output in the private sector is attributable to franchising. (Source)
8. A survey found that 78% of voters believe franchise brands offer a consistent experience. (Source)
9. A survey found that 75% of voters believe franchise brands empower local entrepreneurs. (Source)
1. The same survey states that 75% of voters agreed that franchises create trust and loyalty. (Source)
2. Franchise market growth in the Southeast and Southwest will outpace other regions in the U.S. in 2024, as the top 10 states for franchise growth are Texas, Florida, Georgia, North Carolina, South Carolina, Tennessee, Maryland, Arizona, Colorado, and Virginia. In contrast, California and Washington are expected to see a decline in franchise growth, dropping by 4.2% and 2.3%, respectively. (Source)
3. The proportion of U.S. businesses operating as franchises declined by 9.4% between 2014 and 2020, with some metropolitan areas experiencing declines as high as 63.5%. (Source)
Franchise Data for Other Regions (Franchise Statistics)

Canada
1. Canada’s franchising GDP expanded from $100 billion in 2019 to $120 billion in 2024. As the 12th largest sector in the country and the second largest globally, Canada’s franchise industry contributes significantly to the nation’s economy. (Source)
2. Canada’s franchise industry ranks second globally, following only the United States. (Source)
3. In Canada, there are approximately 76,000 franchised outlets operated by between 1,200 and 1,300 franchise companies. (Source)
4. Ontario dominates the Canadian franchising landscape, with 56% of franchise companies headquartered there, primarily in the Greater Toronto Area, and 65% of all franchise outlets operating within the province. (Source)
1. Around 4,300 new franchise outlets open in Canada each year. (Source)
2. Franchising employs over 1.5 million Canadians, representing one in every ten workers in the country. (Source)
Australia
1. Market share concentration in the Australian franchising industry is low, with the top four companies accounting for 32% of market revenue in 2024. (Source)
2. Australia’s franchise sector plays a significant role in the country’s economy, with 95% of franchisors and almost all franchisees being small businesses with fewer than 20 employees. (Source)
3. The non-food retail sector is the most sought-after for franchising in Australia, comprising over 25% of all franchise systems. (Source)
4. Australia boasts 1,344 franchise systems with approximately 98,000 units, generating $184 billion in revenue and employing over 598,000 people. (Source)
5. 60% of franchisors in Australia have been involved in franchising for over 10 years. (Source)
6. 92% of franchise systems in Australia are locally owned and operated, with the majority being homegrown Australian businesses that have been franchising for an average of nine years. (Source)
7. 28% of Australian franchise systems have expanded to international levels. (Source)
8. Lockdowns, trading restrictions, and social distancing measures since March 2020 have presented numerous challenges for franchised businesses in Australia. (Source)
9. The Franchise Council of Australia represents the country’s franchise industry, which comprises over 1,200 franchise networks, more than 94,000 individual outlets, and employs over 565,500 people, contributing a significant $174 billion to the national economy. (Source)
10. In Australia, almost 300 franchise systems have a history of over 20 years, and 30% of franchisees have been involved for 5-10 years, with 40% having been in business for over 10 years. (Source)
11. Women play a substantial role in Australia’s franchise industry, owning approximately 34% of franchises and holding numerous leadership positions, contributing significantly to the economy with an annual value of $6 million. (Source)
12. In Australia, women-owned franchises drive growth, outperforming the overall sector with an impressive 7.8% average annual growth rate, significantly higher than the industry average. (Source)
13. Australia’s franchise industry contracted to $185.1 billion in 2024, experiencing a 2.4% annual decline over 5 years. (Source)
14. Franchised businesses in Australia are heavily concentrated in New South Wales, Victoria, and Queensland. (Source)
Africa
1. Franchising in South Africa generated an estimated R999 billion in turnover for 2023. This represents a 36% increase from 2019, accounting for 15% of South Africa’s GDP. (Source)
1. South Africa has over 68,463 franchisees (a 43% increase from 2019) and 727 franchise systems. (Source)
2. Based on volume, fast-food and Quick Service Restaurant operators are the top franchises in Nigeria, accounting for 45% of the franchises. (Source)
3. The franchising finance market in Africa is valued at $93.9 billion, with available funding amounting to $37.6 billion, resulting in a financing gap of $7.51 billion. (Source)
Others
1. UK fast-food franchise industry revenue is projected to grow from £12.1 billion to £12.7 billion by 2024-25, with a 3.8% increase in the final year. (Source)
2. France boasts over 1,965 franchise networks, 79,134 sales locations, 795,441 employees, and a total turnover of €68.8 billion. (Source)
3. China boasts over 4,000 franchise brands and 500,000 franchise outlets. (Source)
4. The typical initial investment for a franchise in Singapore ranges from S$30,000 to S$150,000. (Source)
5. South Korea has the highest number of franchise brands, with over 4,800 concepts. India closely follows in second place, with nearly 3,922 franchise systems. Taiwan ranks third, boasting over 3,300 franchise brands. (Source)
6. In 2021, South Korea’s franchise sector employed 834,290 individuals, with 186,776 working in convenience stores. (Source)
7. South Korea’s franchise industry grew by 10.6% in 2021, with 259,662 stores driven partly by increased demand for foreign food. The combined revenue of franchise stores rose by 14.2% to 84.8 trillion won (or USD 66.5 billion). (Source)
8. As a subsidiary of Yum! Brands, KFC expanded its global footprint to 29.9 thousand restaurants in 2023, an increase from the prior year’s 27.7 thousand. (Source)
Conclusion (Franchise Statistics)

The franchise industry is a dynamic and growing sector, offering entrepreneurs and investors a proven business model and support to succeed. By understanding the latest franchise statistics and trends, you can make informed decisions and stay ahead of the competition. Whether you’re considering investing in a franchise or looking to expand your existing business through franchising, these statistics provide valuable insights into the state of the industry.
November 5, 2024
67 Latest Short-Form Video Statistics You Should Know 2025: Unlocking the Power of Bite-Sized Content
Discover the latest short-form video statistics;

In today’s digital landscape, short-form videos have become essential to any successful marketing strategy. With the rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts, it’s no surprise that short-form video statistics are on the rise.

Videos are a proven sales driver. 87% of marketers report a direct increase in sales after using video, proving their power to engage and convert.

In this article, we’ll delve into the world of short-form video statistics and explore the benefits, and trends.

Top Short-Form Video Statistics (Editor’s Pick)
- 90% of internet traffic will come from short-form videos by 2024.
- 82% of internet traffic will be video by 2024.
- Short-form videos are 2.5 times more engaging than long-form videos.
- The average user spends 88% more time on a website with a video.
- 72% of people prefer to watch a short-form video to learn about a product or service.
- 73% of consumers prefer to watch a short-form video to learn about a product or service.
- Short-form videos are 3 times more likely to be shared than long-form videos.
- The average short-form video is 3 minutes and 23 seconds long.
- In 2024, there will be an estimated 1.6 billion people who use short-form videos to communicate.
- Short-form video is expected to rise significantly in 2024.
- 86% of businesses now use video as part of their marketing tool.
- In 2023, Direct-to-Consumer (D2C) brands spent about 231% more on TikTok ads than the previous year.
General Short-Form Video Statistics
1. Spending on short-form video ads has grown by 20 times in just five years, from $4.6 billion in 2018 to more than $88 billion in 2023. It’s expected to reach $99.4 billion in 2024. (Source)
2. Spending on short-form video ads will grow by an average of $11 billion each year, reaching $145.8 billion in 2028. This is a huge increase of 65% in five years. (Source)
3. The average amount of money each person spends on short-form videos will also increase significantly, from $16.5 in 2023 to $23.6 by 2028. (Source)
4. By 2028, short-form videos are expected to make up 60% of all money spent on digital video advertising. (Source)
1. The global market for online video platforms is expected to reach $57.2 billion by 2033. It’s growing at a steady rate of 18.7% each year from 2024 to 2033. In 2023, it was likely worth $10.3 billion. (Source)
2. The first two minutes of a video are the most important for getting people to watch it. After two minutes, people are less likely to keep watching. However, if a longer video can keep people interested for more than 6 minutes, they are more likely to watch it all. (Source)
3. Nearly 50% of the videos made in 2023 were shorter than three minutes. (Source)
4. A majority of marketers (64%) lean towards short-form marketing videos that fall within the 20- to 60-second range. (Source)
5. In a survey, 85% of people in the United States who use the internet watched videos online on any kind of device. (Source)
6. Consumers find short-form videos 2.5 times more compelling than long-form content. Social media platforms like TikTok, Instagram, and YouTube have experienced explosive growth. TikTok users often convert to customers after discovering brands on the platform. (Source)
7. Short videos, under 90 seconds, hold the attention of half their audience. (Source)
8. Video marketing is a proven success for most, with 79% of marketers reporting positive results. However, individual experiences can vary. (Source)
1. The market for short video platforms was worth $1.52 billion in 2022 and is expected to grow by 10.2% each year until 2030. By 2030, it could be worth $3.24 billion. (Source)
2. In December 2022, 75% of marketers’ biggest clients put video ads on TikTok. 70% put them on Instagram Reels. However, about 13% of marketers didn’t use online ads on short video platforms. (Source)
3. In a survey in June 2022, 39% of marketers said short-form videos gave them the most return for their money. (Source)
4. Short-form video platforms in India are expected to earn $10 billion by 2030. (Source)
5. In 2024, 53% of marketers plan to spend more money on short-form content, and 38% will spend the same amount. (Source)
6. Viewers retain 95% of a message while watching it in a video, compared to 10% when reading it in text. (Source)
1. In 2022, Americans watched more videos online than they did on TV. By 2027, people are expected to watch almost 3 hours and 30 minutes of streaming video each day. (Source)
2. 87% of marketers say videos have helped their websites get more traffic. 95% say that videos have helped people understand their products better. 80% say that videos have helped them sell more products. (Source)
3. In 2024 67% of people who use social media to market their products plan to spend more money on short-form videos than other types of content. (Source)
4. Nearly half of all videos made in 2023, were under three minutes long. (Source)
5. In 2024 short-form videos will make up 90% of all internet traffic. (Source)
6. Every second of a video matters. People will watch at least half of a video on average if it’s five minutes or shorter. (Source)
7. After five minutes, people are less likely to watch a video. Videos that are between 5 and 30 minutes long usually get about 38% of people to watch them. (Source)
8. Longer videos that are more than 30 minutes long usually get fewer views. But they can attract good potential customers. (Source)
9. Videos that are between 30 and 60 minutes long usually get about 26% of people to watch them. (Source)
10. The average amount of time people spent watching online videos each day increased to 100 minutes in 2021. In 2019, it was 84 minutes. (Source)
11. People watch an average of 16 hours of online video each week. This is 52% more than they did two years ago. (Source)
12. Instagram users spend about 53 minutes at a time watching short-form videos. TikTok users spend about 45 minutes at a time. (Source)
13. More than 75% of American adults spend up to two hours a day watching short-form videos. (Source)
14. Marketers mostly use view count (44%), watch time (43%), and engagement (41%) to measure how well their videos do. (Source)
15. Many marketers (39%) say that short-form videos give them the most return for their money. (Source)
1. 33% of people who use social media to market their products plan to spend more money on short-form videos. (Source)
2. The number of people using mobile phones worldwide grew from 5.1 billion in 2018 to around 5.7 billion by 2023. (Source)
3. 72% of people use videos to find out about products or services. (Source)
4. About 41% of marketers say that people usually watch between 61% and 80% of short-form videos. (Source)
5. 85% of businesses use videos for marketing. This is a little lower than in 2019, when 87% of businesses used videos. (Source)
6. 86% of people want to see more brand videos. 36% want educational videos, and 14% want videos that show products. (Source)
7. Videos were the most popular type of content on short-form video platforms, making up nearly 60% of all revenue. People like videos because they’re easy to watch, remember, and reach specific audiences. (Source)
8. Almost two-thirds of the world’s people can now go online. By last year, there were over five billion internet users, about 66% of the global population. This is up from 51% in 2018. (Source)
9. Most people like to watch educational videos that are 3 to 6 minutes long. Less than 10% of people want to watch videos that are longer than 20 minutes. (Source)
10. Videos that show people interacting positively can get 40% more views. If the message of a video is clear within the first three seconds, it can get 13% more attention. (Source)
Short Form Video Platform (Short-Form Video Statistics)
1. TikTok made short-form videos popular. Videos on TikTok can be a few seconds long or up to 10 minutes. After TikTok, Instagram Reels became popular. Reels can be 15 to 90 seconds long. (Source)
2. After Instagram Reels, Instagram Stories were popular. Stories disappear after 24 hours but can be saved as highlights. Facebook Stories and YouTube Shorts started in 2021 and are usually 60 seconds long. (Source)
3. Instagram Reels have become a very important feature, taking over Instagram marketing and giving brands a new way to express themselves and connect creatively with their audience. (Source)
1. In the first three months of 2024, TikTok videos averaged 18,173 views. This made it the best platform for social and short-form videos. Instagram was second, with Reels getting 16,152 views on average. Facebook’s short-form videos, also called Reels, were third. (Source)
2. 58% of marketers use short-form videos like TikTok, Instagram Reels, and YouTube Shorts. (Source)
3. On Instagram, people spend about 20% of their time watching Reels. YouTube Shorts had 5 billion people using them every month in June 2022. (Source)
4. YouTube is the best place for marketers to use videos, followed by LinkedIn. YouTube is 87% effective, and LinkedIn is 85% effective. (Source)
5. YouTube Shorts started in late 2020 and has grown a lot. It has been watched more than 5 trillion times. (Source)
6. In November 2021, most people said they liked watching short-form videos on YouTube. About 78% watched on YouTube, 60% on Facebook, and 54% on TikTok. (Source)
7. In South Korea, most people like watching short-form videos on YouTube. About 77% use YouTube, 51.7% use Instagram, and 35% use TikTok. (Source)
8. In the United States, TikTok is the most popular place to watch short-form videos. About 40% of people use TikTok, 23% use YouTube Shorts, and 3% use Instagram Reels. (Source)
9. In 2022, Instagram Reels got more than 3.7 billion views in the United Kingdom. TikTok got 2 billion views, and YouTube Shorts got 116 million likes. (Source)
10. In Vietnam, most people in Generation Z said they like watching short videos on TikTok. About 65% use TikTok, and 18% use Facebook. (Source)
Short-Form Video Statistics By Country
1. In the United States, spending on short-form video ads is expected to reach $38.8 billion by 2024. It’s expected to grow by 12.54% each year until 2028, reaching $62.2 billion. (Source)
2. In the United Kingdom, spending on short-form video ads is expected to reach $4.6 billion in 2024. It’s expected to grow by 7.82% each year until 2028, reaching $6.2 billion. (Source)
3. North America was the biggest market for short-form videos, accounting for almost 38% of the total revenue. (Source)
4. In the United States, half of all people who use the internet watch videos online every day. In Mexico, more than half of internet users do the same. (Source)
5. In Canada, spending on short-form video ads is expected to reach $1,545 million in 2024. It’s expected to grow by 10.67% each year until 2028, reaching $2,318 million. (Source)
1. The market for short-form videos in Asia Pacific was worth $317.3 million in 2020. It’s expected to grow by 12.1% each year from 2020 to 2030. (Source)
2. In Southeast Asia, spending on short-form video ads is expected to reach $1,073 million in 2024. It’s expected to grow by 10.12% each year until 2028, reaching $1,578 million. (Source)
3. In China, money made from short video ads was almost 134 billion yuan in 2020. It’s expected to keep growing quickly. Douyin and Kuaishou are two of the most popular short video platforms in China. (Source)
4. In France, spending on short-form video ads is expected to reach $1,199 million in 2024. It’s expected to grow by 10.32% each year until 2028, reaching $1,776 million. (Source)
5. In Australia, spending on short-form video ads is expected to reach $1,474 million in 2024. It’s expected to grow by 10.51% each year until 2028, reaching $2,198 million. (Source)
6. In Africa, spending on short-form video ads is expected to reach $431.8 million in 2024. It’s expected to grow by 10.23% each year until 2028, reaching $637.5 million. (Source)
Some Short-Form Video Trends in 2024 (Short-Form Video Statistics)
1. Brand Challenge Videos
Short-form videos first became popular with viral content about dancing, songs, and sounds.

Now, brands can make their own sounds, filters, and challenges go viral. According to a HubSpot report on social media trends, 20% of marketers used branded challenges, and 42% said they did better than expected. Marketers also think they’re one of the most effective social media trends of 2024.

They’re making these challenges popular by using interesting hashtags (#) on social media.

These brands encourage people to join in and spread the word by offering challenges that are usually fun and easy to do.
1. Behind the Scenes Videos
Customers are curious and want to see how businesses work from the inside. This is a good way to build trust. Companies are using this idea to their advantage.

For example, they could make a video that shows how a product was made or how the company works on a normal day.

You’ll get extra points if the videos are natural and fun to watch.
1. Soundless Videos
Many videos are now designed to be watched and understood without sound.

These short videos have subtitles so people can understand them without listening to the sound. Not everyone wants to listen to sound when they watch videos.
1. More Educational Videos
In 2024, brands will likely focus on educational content in their short-form videos. How-to videos, DIY videos, and videos that explain things.

A Hubspot report on social media trends found that 32% of marketers surveyed say they currently use educational content, and 57% of those who do say it’s one of the most effective types of content.

Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that focus on education in their marketing strategy can improve lead generation and build stronger brand loyalty.

Similarly, explainer videos target users who are ready to make a decision. When done well, they can turn these people into customers.

Conclusion (Short-Form Video Statistics)

Short-form videos are powerful marketing tools that boost engagement, increase brand awareness, and drive sales. As the digital landscape continues to evolve, it’s clear that short-form videos will play an increasingly important role in the world of marketing.

FAQ (Short-Form Video Statistics)
1. What is a short-form video content?
Short-form video content refers to videos that are typically under 60 seconds long. These videos are designed for quick consumption and are often shared on social media platforms like TikTok, Instagram Reels, and YouTube Shorts. They are characterized by their brevity, and engaging visuals, and often include elements like music, sound effects, and captions to enhance viewer experience.
1. Why are short-form videos more popular?
People have shorter attention spans than ever before. Content that is easy to understand and interesting is more likely to keep people watching. Short-form videos are perfect for this because they deliver content in small pieces, making it easier for people to watch, enjoy, and share.
1. Does short-form video reduce attention span?
Yes, recent studies have shown that watching short-form videos can lead to a shorter attention span. It can make people want quick, short content and make it harder to focus on longer more detailed material.
November 5, 2024

79 Compelling Anime Statistics You Should Know In 2025

Uncovering the Fascinating World of Japanese Animation

Explore the fascinating world of anime with our comprehensive guide to anime statistics;

The world of anime has experienced unprecedented growth in recent years, captivating audiences worldwide with its unique blend of vibrant visuals, engaging storylines, and memorable characters.

What does the term ‘Anime’ mean?

While ‘anime’ is a general term for animation in Japan, its use outside the country has narrowed it to denote Japanese-produced animated content primarily.

Anime has come a long way since its humble beginnings in the early 20th century. It’s a global phenomenon, with a projected market size of $36.1 billion by 2025.

As anime popularity soars, it’s essential to delve into the fascinating world of anime statistics to understand the trends, demographics, and market insights that shape this industry.

Anime Statistics (Editor’s Pick)

The anime industry projected a market size of $36.1 billion by 2025.
As of 2020, there were 3 million subscribers on anime streaming platform Crunchyroll.
63% of anime fans are between 15 and 24 years old.
The percentage of male anime fans is 55%, with 45% being female.
75% of anime fans in the United States have a college degree or higher.
The global anime market has a compound annual growth rate (CAGR) of 9.5% from 2020 to 2025.
30% of anime industry revenue is generated from merchandise sales, including figurines, toys, and apparel.
The market share of the top three anime streaming platforms: Crunchyroll, Funimation, and HIDIVE, collectively account for 70%.
The number of anime (1,000+) conventions held worldwide in 2020, up from 250 in 2010.
The projected revenue of the anime industry in Japan by 2025 will be 2.5 trillion yen (approximately $23 billion).
90% of anime viewers watch anime online, 60% using streaming services and 30% using video-on-demand platforms.

General Anime Statistics

Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train is the highest-grossing anime ever. (Source)

Here is a list of the top 10 highest-grossing anime of all time ranked (Anime Statistics);

#	Anime Titles	Total Amount Earned Worldwide (USD)
1.	Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train (2020)	$507,119,058
2.	Spirited Away (2001)	$383,883,823
3.	Your Name (2016)	$347,641,192
4.	Suzume (2022)	$316,848,245
5.	The Boy and the Heron (2023)	$294,217,033
6.	The First Slam Dunk (2023)	$279,892,281
7.	Howl’s Moving Castle (2004)	$237,814,327
8.	Ponyo (2008)	$205,162,666
9.	Jujutsu Kaisen 0 (2021)	$196,308,703
10.	Weathering With You (2020)	$192,822,685

Approximately 60% of all anime originates from Japan. (Source)
Crunchyroll is the leading anime streaming platform, with over 100 million users and 5 million subscribers. It boasts a library of over 40,000 anime episodes. (Source)
Following Crunchyroll, Hulu, Netflix, and Hidive occupy the next spots as the preferred anime streaming services. (Source)
Anime enthusiasts celebrate National Anime Day on April 15th. (Source)
A significant majority of anime viewers, approximately 65%, find anime more emotionally impactful than other forms of media like live-action shows and films. This emotional connection stems from factors such as in-depth character development, intense emotions, strong character relationships, captivating animation styles, and exceptional voice acting. (Source)
Over 136,700 anime series have been produced globally. (Source)
Holding a Guinness World Record, “Sazae-san” stands as the world’s longest-running animated series, having aired over 7,000 episodes since its debut in 1969. (Source)
The global anime market was projected to reach a value of USD 31.23 billion in 2023, with an anticipated compound annual growth rate of 9.8% from 2024 to 2030. (Source)
Demand for anime is forecast to surge up to 2.21 times between 2024 and 2034. The market value for anime content is expected to skyrocket from USD 29.295.40 million in 2024 to USD 64,842.90 million in 2034. (Source)
An estimated 750 to 800 million people worldwide tune in to watch anime. (Source)

Anime stands as the third most popular subgenre globally, accounting for 5.5% of the overall demand. (Source)
According to Guinness World Records, Jujutsu Kaisen is the most in-demand anime series globally, with its popularity surpassing the average TV show by a staggering 7.12 times. (Source)
Jujutsu Kaisen also boasts a larger Gen Z fanbase than Attack on Titan and One Piece, capturing the hearts of 71.3% of this young demographic. (Source)
While The First Slam Dunk was deemed the most underrated anime movie, Blue Giant and Space Battleship Yamato 2199 Chapter 7: Soshite Kan wa Iku closely followed. (Source)
In contrast, Dragon Ball and Hamtaro were considered the most overrated anime series. (Source)
Pokémon, a multifaceted franchise encompassing toys, books, video games, manga, cards, and anime, has achieved unparalleled success, boasting a net worth exceeding $100 billion in 2022 and securing its title as the best-selling anime franchise of all time. (Source)
The most expensive anime figure listed is a Gold Godzilla from the 1989 film “Godzilla vs Biollante,” priced at ¥150,000,000 (approximately $1,473,332). (Source)
While Frieren: Beyond Journey’s End has garnered critical acclaim as the top-rated anime series, Hametsu No Mars found itself on the opposite end of the spectrum, labeled as the worst-rated. (Source)
Fullmetal Alchemist has cemented its popularity as the most-watched anime series according to Anime News Network. (Source)
Based on rankings from MyAnimeList and CBR, Attack on Titan is considered the most popular anime series of all time. (Source)

Here is a list of the top 10 most popular anime of all time according to MyAnimeList, IMDb, and Anime Planet (Anime Statistics);

#	Anime Titles	MyAnimeList Rating (x/10)	IMDb Rating (x/10)	Anime Planet Rating (X/5)
1.	Attack on Titans (2013)	8.54	9.0	4.3
2.	Death Note (2007)	8.62	8.9	4.3
3.	Fullmetal Alchemist: Brotherhood (2009)	9.1	9.1	4.5
4.	One-Punch Man (2015)	8.5	8.7	4.4
5.	One Piece (1999)	8.71	8.9	4.3
6.	MyHero Academia (2016)	7.88	8.3	4.2
7.	Demon Slayer (2019)	8.49	8.6	4.4
8.	Naruto (2002)	7.99	8.4	4.0
9.	Tokyo Ghoul (2014)	7.79	7.7	4.1
10.	Hunter X Hunter (2011)	9.04	9.0	4.2

Anime Genre Analysis (Anime Statistics)

The Action & Adventure genre dominated the anime market in 2023, but Sci-Fi and Fantasy are projected to experience the most rapid growth from 2024 to 2030. (Source)
The anime landscape offers a diverse range of genres and subgenres, with over 40 distinct categories to explore. (Source)
Anime is typically categorized into four main demographic genres: Shonen (young boys), Shojo (young girls), Seinen (young adult men), and Josei (young adult women). (Source)
Shonen stands out as the most popular anime genre, followed by Shojo and Slice of Life. (Source)
Action (battle) reigns supreme among regular anime watchers, emerging as the most-watched genre. (Source)
Men tend to watch anime more frequently than women, with a particular preference for action/battle, sci-fi, fantasy, horror, and sports genres. Conversely, women show a greater interest in romance and medical-themed anime. (Source)

Anime Statistics, Market Insights on Regions

Online platforms dominated the US anime market in 2023, capturing 24% of total sales and emerging as the leading distribution channel. (Source)
The North American region is poised for rapid growth in the anime market, with a projected CAGR of over 16% from 2024 to 2030. This expansion is fueled by the increasing popularity of anime across the region, particularly in the United States and Canada. (Source)
Europe accounted for roughly 14% of the global anime market in 2023. (Source)
In 2022, Japan’s animation industry generated approximately 1.47 trillion Japanese yen domestically. (Source)
Based on a Japanese survey, approximately 60% of respondents identified as anime watchers. Among these viewers, over half are considered regular viewers, tuning in daily or weekly. (Source)

The anime market in the US was projected to reach a value of USD 2.24 billion in 2023, with strong growth anticipated over the next decade, reaching a CAGR of 15.03% between 2024 and 2033. (Source)
The clothing market within the anime industry is projected to expand at a rapid pace, with a CAGR of nearly 17% anticipated between 2023 and 2030. This growth is fueled by the rising demand for anime-themed apparel, reflecting the growing passion for the genre among consumers. (Source)
Figurines emerged as the top-selling product category in the anime market in 2022, accounting for over 36% of total revenue. Driven by the increasing popularity of anime in the country, this category is expected to experience significant growth by 2030. (Source)
The European anime market experienced robust growth between 2017 and 2022, generating $2,436.5 billion in revenue in 2022 with a CAGR of 5.1%. (Source)
Merchandising dominated the European anime market in 2022, accounting for $630.0 billion or 25.9% of the total market value. (Source)
The Middle Eastern and African anime markets witnessed a steady growth of 5% CAGR between 2017 and 2022, reaching a total revenue of $1.7 billion in 2022. Merchandising remained the leading segment, contributing $0.4 billion or 22.2% of the market value. (Source)
The SouthEast Asia anime market is projected to continue its expansion with a CAGR of 8.84% from 2024 to 2032. (Source)
The U.S. anime merchandising industry witnessed a significant valuation of USD 421.9 million in 2023 and is projected to experience substantial growth, reaching USD 1,196.2 million in revenue by 2030. (Source)
A significant milestone was reached in 2022 as the industry’s overseas earnings surpassed 1.46 trillion yen for the first time. Combined with domestic income, the total market value reached around 2.93 trillion yen, setting a new industry record. (Source)
Valued at USD 364.7 million in 2022, the U.S. anime merchandising industry is poised for rapid expansion with a projected compound annual growth rate of 16.1% between 2023 and 2030. (Source)

Online retailers dominated the U.S. anime merchandising market in 2022, capturing over 60% of total sales. This trend is expected to continue with further growth in e-commerce channels in the coming years. (Source)
In Japan, a significant majority of the population, over 75.87%, regularly watches anime. (Source)
Japan holds the title of the world’s most avid anime-watching country. (Source)
Demon Slayer achieved immense popularity in Japan, attracting 3.4 million viewers within its first three days of release. (Source)
English-dubbed anime accounts for the majority of demand in the United States, representing 84.3% of the market. (Source)
Brazil boasts a large anime fanbase, with over 107.9 million viewers. (Source)
Over 56.2 million Filipinos are dedicated anime fans. (Source)
Approximately 66 million people in Mexico enjoy watching anime. (Source)
Anime reigns supreme as the most popular subgenre in Malaysia, captivating 42.7% of anime fans. (Source)
Anime has a wide appeal in the U.S., with around 72% of the population watching it. (Source)
Daily anime viewing is prevalent among Japanese high school students, with 37.1% tuning in regularly. (Source)
Before the COVID-19 pandemic, nearly half of dedicated anime fans actively engaged with the anime community by purchasing official and fan-made merchandise (49%), and attending anime conventions, and visiting anime-themed establishments (58%). (Source)
Since the COVID-19 pandemic, the purchasing habits of frequent anime fans have shifted, with a 19% decline in merchandise purchases and a more significant 35% decrease in attendance at anime-themed events and businesses. (Source)

As of February 2024, the top-grossing Japanese anime films in the United States and Canada were Pokémon: The First Movie – Mewtwo Strikes Back, raking in $85.75 million, and Demon Slayer the Movie: Mugen Train, with a lifetime gross of $49.51 million. (Source)

Anime Statistics, Audience Insights

Demon Slayer achieved a historic feat in 2020, becoming the first non-Hollywood film to claim the top spot at the global box office, amassing a total revenue of $506.5 million worldwide. (Source)
Over one-fifth (22%) of the anime-watching population has either retired from watching anime or has stopped following the genre, falling into the category of “non-current watchers.” (Source)
Anime has achieved widespread popularity in Singapore, with 52% of adults having watched at least one anime series. The allure of anime is so strong that even those who haven’t yet watched it are intrigued, with 21% expressing interest in doing so in the future. (Source)
Among Singaporean adults who have previously watched anime, frequent viewers are predominantly young adults. These dedicated fans often watch anime once or twice a week, with a significant portion (28%) tuning in daily. Even those who watch anime less frequently (once a month) make up a substantial portion of the fanbase. (Source)
In Singapore, action anime reigns supreme among frequent viewers, with over half (53%) expressing a preference for this genre. (Source)
In Singapore, adventure anime follows closely as the second most popular choice, with 43% of frequent viewers and 30% of casual viewers enjoying it. (Source)
While comedy anime ranks third, it still attracts a significant portion of the fanbase, with 35% of frequent viewers and 28% of casual viewers appreciating this genre. (Source)
A significant portion of anime fans (48%) adopt a selective approach, choosing to watch only those titles that pique their particular interest. (Source)
While anime continues to enjoy a dedicated fanbase, its viewership and streaming minutes on Netflix currently lag behind American and Korean titles by approximately 60-70%. (Source)

Netflix reigns supreme among Gen Z anime fans, with 76% of them choosing it as their preferred platform, followed by Crunchyroll, Hulu, Prime Video, and Funimation. (Source)
In 2021, over half of Netflix’s subscribers tuned into the anime content offered on the platform. (Source)
A U.S. survey revealed that white adults exhibit the least interest in anime, with only 28% expressing a favorable opinion. In contrast, Hispanic individuals demonstrated a higher level of interest, with 40% reporting a positive view. (Source)
Globally, anime fandom is relatively balanced, with 54% of fans being male and 46% female. (Source)
Millennials dominate the anime fan base in the United States, comprising 42% of all enthusiasts. Generation Z follows closely behind at 25%, while Generation X represents 21%. (Source)
Generation Z leads the way in anime fandom, with over 69% of its members identifying as anime watchers. Millennials follow closely at 57%, followed by Generation X at 40%. Baby Boomers represent a smaller portion of the anime-watching population, at 23%. (Source)
In the United States, anime proved more appealing to male respondents, with 13% expressing a strong favorable opinion compared to 9% of women. (Source)
Among high school students, male viewers were more likely to watch anime regularly, with 62% tuning in at least once a week compared to 48% of female students. (Source)
Black Americans over the age of 18 are overrepresented in the anime fan base, constituting 17% compared to 13% of the general population. Similarly, Asian Americans make up 10% of anime fans, exceeding their 6% representation in the general population. (Source)
The storylines and characters featured in anime have resonated deeply with Gen Z viewers, with nearly two-thirds feeling a stronger emotional connection to anime compared to traditional media. (Source)
A significant portion of anime fans, including 44% of the overall fanbase and 58% of Gen Z fans, have admitted to having a crush on an anime character at some point. (Source)
The anime fandom demonstrates a diverse range of gender identities, with 10% identifying as transgender, genderqueer, non-conforming, agender, genderfluid, or something other than cisgender. (Source)
Attack on Titans and Dragon Ball Z emerged as the most popular anime among Gen Zers, garnering 34% of the votes each. (Source)
Naruto secured the second spot with 33% of the votes, followed closely by Death Note and Demon Slayer at 31% and 30% respectively. (Source)

Conclusion (Anime Statistics)

The world of anime is a vibrant and dynamic industry, driven by a passionate fan base and fueled by technological advancements. As the industry continues to evolve, it’s essential to stay informed about the latest trends, demographics, and market insights. Whether you’re an anime enthusiast or an industry professional, understanding anime statistics is crucial for navigating this fascinating world.

November 5, 2024

101 Latest Gift Industry Statistics To Help You In 2025
Gift Industry Statistics (Unwrapping the statistics behind the business of giving)

Want to gift with confidence? Stay up-to-date on the latest gift industry statistics and trends;

The gift industry is a massive, growing market that is worth billions of dollars. Gifts are important in our personal and professional lives, from birthdays and holidays to corporate events and special occasions.

Have you ever thought about the data behind this industry?

In this article, we’ll dive into the interesting world of gift industry statistics, exploring trends, behaviors, and insights that shape this lucrative market.

Gift Industry Statistics (Editor’s Pick)
- The global gift industry is valued at a whopping $1.5 trillion.
- The global online gift market is projected to expand at a 9.9% CAGR from 2021 to 2028.
- The global market for gift cards reached $1.128 trillion in 2023 and is projected at a 16.3% CAGR from 2024 to 2032, reaching $4.399 trillion by 2032.
- The U.S. gift market is projected to reach $183.9 billion by 2025.
- Nearly two-thirds of Americans (62%) indulge in gift-giving during the holiday season.
- The average holiday gift spending in the U.S. is a substantial $1,047.
- Corporate gifting is a popular investment for 80% of businesses.
- A significant 45% of consumers prefer experiential gifts.
- Personalized gifts are a popular choice for 35% of consumers.
- Food and beverage gifts are a popular choice for 30% of consumers.
- Electronics are the go-to gift option for 25% of consumers.
- Most consumers, 60%, prefer the convenience of online gift shopping.
- The global market for personalized gifts is expected to snowball. Its global value is expected to increase from $28.19 billion in 2023 to $57.85 billion by 2031.
Gift Industry Statistics
1. The global gifts retailing market is expected to expand by $11.01 billion between 2023 and 2028, growing at a CAGR of 2.43%. Increasing demand for seasonal decorations and a growing gifting culture are driving forces. However, intense market competition due to pricing pressures poses a challenge. (Source)
2. The industry generated $24.5 billion in revenue in 2023, marking a 3.2% increase from the previous year and a 0.8% annual growth rate from 2018 to 2023. (Source)
3. As of 2023, there were 54,863 gift shops and card stores in the US, a slight decrease of 0.6% compared to the previous year. (Source)
1. The global market for gifts reached $65 billion in 2021 and is projected to grow to $94 billion by 2031, with a growth rate of 3.74% per year. (Source)
2. The market for gifts is expected to grow from $14 billion in 2024 to $17.13 billion by 2029, with a growth rate of 4.12% per year. (Source)
3. According to a 2023 survey, nearly half of Americans (43%) consider cash to be the most desirable Christmas gift, bringing them the greatest happiness. (Source)
4. In 2024, you can give up to $18,000 to anyone without paying federal gift tax, an increase from $17,000 in 2023. This means individuals can give up to $18,000 tax-free to each recipient in 2024, and married couples can give up to $36,000. The combined exemption allows individuals to transfer up to $13.61 million tax-free during their lifetime or at death. (Source)
5. A US survey revealed that when it comes to gift-giving, 24% of households prioritize their children, allowing them to open their gifts first. Meanwhile, 20% of Americans don’t have a specific approach or tradition surrounding gift-giving. (Source)
1. The market for corporate gifts is projected to grow from $252.6 billion in 2023 to $365.8 billion by 2032, at a growth rate of 4.2% per year, driven by increased corporate events and celebrations. (Source)
2. Most recipients (67%) can recall the company that gave them a corporate gift. (Source)
3. The global luxury gift market is predicted to grow at a CAGR of 3.7% from 2021 to 2028. (Source)
4. Handmade clothing and accessories represent 36% of the total handmade gifts market. (Source)
5. 68% of employees prefer to choose their gifts rather than relying on their employer to select one for them. (Source)
6. The global gifting market is valued at $475 billion, with India expected to reach $84 billion by 2024, making it a significant player in the industry. (Source)
7. US gift, novelty, and souvenir stores generated $21.15 billion in sales in 2022, slightly increasing from the previous year. (Source)
8. By 2024, gift, novelty, and souvenir stores in the US are projected to rake in a whopping $16.6 billion in revenue. (Source)
9. The US Gift Shops & Card Stores industry is labor-intensive, with the highest costs being Wages (15.4%), Purchases (45.3%), and Rent & Utilities (5.2%) as a percentage of revenue. (Source)
10. Europe is expected to dominate the global gifts retailing market by 2028, accounting for 48% of the market share. (Source)
11. India’s gifting market reached $72.56 billion in 2023 and is poised for strong growth, expanding at a CAGR of 3.35% from 2023 to 2028. (Source)
12. Canada’s Gift Shops & Card Stores market has experienced steady growth, with revenue increasing by 1.2% annually over the past five years, reaching an estimated value of $3.5 billion in 2023. (Source)
13. The industry is fragmented, with the top four players holding less than 40% of the market share. The industry’s concentration level is relatively low, averaging 29%. (Source)
Personalized Gifts (Gift Industry Statistics)
1. The demand for personalized gifts is increasing, driving the market’s growth from $23.5 billion in 2019 to an estimated $34.3 billion by 2026. (Source)
1. The global market for personalized gifts is expanding rapidly. It was valued at $40.93 billion in 2022 and is expected to grow to $51.98 billion in 2024 and then to $138.17 billion by 2030, with an annual growth rate of 12.97% from 2024 to 2030. (Source)
2. In the US, 50% of Gen Z and millennials are more likely to give personalized gifts in 2023 compared to the previous year, while only 25% of baby boomers feel the same way. (Source)
3. The market for personalized gifts is growing rapidly, with its global value projected to increase from $28.19 billion in 2023 to $57.85 billion by 2031, at a growth rate of 9.40% per year. (Source)
4. The market for non-photo personalized gifts is projected to grow to $9.12 billion by 2027, with a CAGR of 8.87% from 2023. North America is expected to account for 41% of global market growth during this period. (Source)
5. The global personalized gifts market is projected to grow to $14.98 billion by 2028, with a CAGR of 8.35% from 2023. (Source)
6. The UK market for personalized gifts is expected to grow to $1.13 billion by 2028, expanding at a CAGR of 10.87% from 2023 to 2028. (Source)
Regifting (Gift Industry Statistics)
1. 89% of respondents have received a present, with siblings and friends being the most common recipients (both at 39%). Partners and coworkers also receive regifted presents, at 38% and 34%, respectively. (Source)
2. Drink products are the most frequently regifted items, with 39% of recipients having regifted alcohol, tea, or coffee sets. Beauty products like perfume and makeup come second (35%), followed closely by food (34%) and toiletries (27%) as popular regift choices. (Source)
3. The primary motivations for regifting are convenience (38%) and environmental benefits (37%), followed by cost savings (30%). 72% of respondents plan to regift this year, with 53% more likely to do so due to the cost-of-living crisis. (Source)
Gift Packaging and Accessories (Gift Industry Statistics)
1. The gift packaging market is expected to grow steadily, increasing from $25.3 billion in 2023 to $37.4 billion by 2033, with a growth rate of 4.3% per year. (Source)
2. The market for gift-wrapping products was worth $15.11 billion in 2018 and is expected to grow to $24.9 billion by 2025, indicating a significant increase in global demand. (Source)
3. The market for gift boxes is projected to grow from $2.018 billion in 2023 to $3.753 billion by 2033, at a growth rate of 6.4% per year. This industry is fragmented and dominated by players in developed nations, with franchising and retail expansion being key trends. (Source)
4. The market for gift paper is expected to grow significantly from $4.49 billion in 2023 to $6.65 billion by 2033, with a growth rate of 4.0% per year. This industry accounts for 2-3% of the global paper market and is projected to thrive. (Source)
5. Most manufacturers (73%) report that companies prefer eco-friendly gift packaging due to its cost-effectiveness and environmental benefits. (Source)
6. Paper and paperboard segments are expected to make up a major portion of the global gift packaging market, accounting for 43% of the industry. (Source)
7. The US market for plastic gift-wrapping products was worth $500 million in 2018 and is projected to grow to $790 million by 2025. (Source)
1. The global gift box market is expected to grow from $1.6 billion in 2022 to $2.6 billion by 2030, with a steady growth rate of 6.5% per year. (Source)
2. The luxury gift box market is expected to grow significantly, with a projected CAGR of 5.5% from 2022 to 2030. The cosmetics and fragrances sector leads the market, making up over 30% of revenue, driven by the demand for premium packaging in the beauty industry. (Source)
Holiday Gift Industry Statistics
1. A recent US survey in October 2023 showed that over half of American consumers (51%) start their Christmas gift shopping before December, indicating an earlier holiday shopping season. (Source)
2. In the 2023 US holiday season, 65% of female consumers prioritized price when purchasing, with convenience and fast delivery also being key considerations. (Source)
3. American consumers spent an average of around $920 on Christmas gifts in 2022, slightly lower than the previous year’s average expenditure. (Source)
4. A September 2023 survey found that 60% of US consumers planned to buy gifts for their significant other and children, a slight increase from the previous year for both groups. (Source)
5. US consumers planned to spend an average of $170 per person on gift cards and $120 per person on clothing during the 2023 holiday season. (Source)
6. As of September 2023, 63% of US shoppers prefer online-only retailers for holiday gifts, followed by mass merchants (53%). Only 25% opt for off-price stores, department stores, or warehouse clubs. (Source)
7. German consumers were expected to spend €44 on Christmas gifts at department stores in 2023. (Source)
1. In an October 2023 French survey, 30% of respondents said they’d be happiest receiving a gift card or voucher as a Christmas gift, making it the most popular choice. (Source)
2. In an October 2023 Mexican survey, over 50% of respondents said they’d be happiest receiving clothes, textiles, or shoes as a Christmas gift, making it the clear top choice. (Source)
3. In Brazil, tech gifts top Christmas wish lists, with 40% of survey respondents in October 2023 saying they’d love to receive a smartphone, tablet, or accessory. (Source)
Gift Card Market (Gift Industry Statistics)
1. The gift card market reached a massive $1.128 trillion in 2023 and is expected to grow rapidly at a rate of 16.3% per year from 2024 to 2032, reaching $4.399 trillion by 2032. (Source)
2. The global digital gift card market is projected to grow from $310.1 billion in 2022 to $1.2 trillion by 2032 at a CAGR of 12.5%. (Source)
3. The global hotel gift card market earned $53.3 billion in 2022 and is expected to grow rapidly at a rate of 14.3% per year, reaching $228.1 billion by 2033. (Source)
4. Nearly half (47%) of US adults hold unused gift cards or vouchers worth an average of $187 each, totaling a staggering $23 billion nationwide. (Source)
5. The US gift card market is experiencing consolidation, with major players acquiring smaller companies to strengthen their market position. Recent examples include Blackhawk Network’s acquisition of Tango Card and RDE’s purchase of CardCash.com in January 2024, expanding their presence in the industry. (Source)
1. The US gift card market is projected to grow by 7.2% annually, reaching $214.3 billion in 2024 and $267.3 billion by 2028, with a CAGR of 5.7% from 2024 to 2028. (Source)
2. Payment companies are partnering with gift card providers to capitalize on the increasing demand for digital payment tools. Recent partnerships include Affirm’s collaboration with Blackhawk Network and Venmo’s partnership with InComm to offer digital gift cards, further expanding the reach of gift card services. (Source)
3. The Canadian gift card and incentive card market is projected to grow at a CAGR exceeding 8% from 2024 to 2029. (Source)
4. Vouchers and gift cards are the top Christmas gift choices for UK consumers, and they are preferred by 39%. (Source)
5. 61% of consumers overspend gift cards by an average of $31.75, exceeding the card’s value. (Source)
6. 60% of customers prefer gift cards as rewards from brands or retailers rather than discounts, coupons, bonus dollars, or other offers. (Source)
7. 69% of employees view receiving a gift card from their employer as a financial reward or cash bonus, indicating a positive perception of gift cards as a form of recognition. (Source)
8. 86% of consumers use gift cards at familiar retailers, with 93% of Boomers doing so. (Source)
9. 64% of consumers prefer to buy gift cards from stores offering diverse cards from multiple retailers or brands. (Source)
10. The global wedding gift list service market is projected to grow from $220.37 billion in 2023 to $505.57 billion by 2030, with a compound annual growth rate (CAGR) of 12.6% from 2024 to 2030. (Source)
11. Digital gift card purchases tend to be more planned, with 28% bought over a week in advance compared to 13% of physical gift cards. However, last-minute purchases are more common with physical gift cards, with 32% bought on the same day they’re given, versus 21% of digital gift cards. (Source)
12. Most younger consumers, including 67% of millennials and 57% of Gen Z, have purchased a gift card in the past year, with a preference for physical or digital options. (Source)
13. Gift cards are big business, and it seems consumers are leaning towards convenience. Mass merchandise stores like Target dominate (60%), followed by restaurants (52%). Direct purchases from retailers or brands are steady (39%), and online retailers are quickly becoming a popular option (49%). (Source)
14. Millennials are the digital gift card champs! They’re way ahead of other generations, with 75% using them, compared to 72% of Gen X, 65% of Gen Z, and 61% of Boomers. (Source)
1. Italy’s gift card market, including vouchers and coupons, is projected to be worth $84.37 million by 2025. (Source)
2. Italy’s gift card market is projected to grow by $3.17 billion from 2021 to 2026, with an annual growth rate of 8.61%. This growth is driven by increased gift-giving and demand for seasonal decorations. However, the perception that gift cards are impersonal may limit market expansion. (Source)
3. Physical gift cards are more popular with older generations. Here’s a breakdown: Gen Z uses them 78% of the time, Millennials 91%, Gen X 96%, and Boomers 97%. Overall, 94% of consumers have used a physical gift card at least once. (Source)
4. Consumers purchased an average of 6.4 physical gift cards in the past year, with 60% used for gifts and 40% for personal use. Furthermore, 42% of consumers are regular buyers of physical gift cards, purchasing them at least every three months. (Source)
5. SonyLiv and Zee5, Indian OTT platforms, offer gift cards with discounts of up to 50% and 25% to incentivize users. (Source)
6. Australia’s gift card market is projected to grow at an annual rate of over 8% during the forecast period. (Source)
7. Colombia’s gift card market reached $990.7 million in 2023 and is expected to grow significantly to $3.007 billion by 2032. The market is projected to experience a strong compound annual growth rate (CAGR) of 13% from 2024 to 2032. (Source)
8. Germany’s gift card market is expected to grow significantly from $66.4 billion in 2023 to $171.9 billion by 2032, at a CAGR of 11.15%. (Source)
9. The Middle East gift card market earned $27 billion in 2023 and is expected to grow at a rate of 7% per year in the future. (Source)
10. According to Mordor Intelligence, e-gift card adoption increased by a massive 250% in the first quarter of 2020 compared to the same period in 2019. (Source)
1. France’s gift card market is expected to surge from $35.8 billion in 2023 to $86.8 billion by 2032, growing at a CAGR of 10.33%. This growth is driven by the increasing trend of digitalization, with more people favoring digital gift cards over traditional paper ones. (Source)
2. Singapore’s gift card market is expected to grow by 11.7% to $1.183 billion in 2022 and reach $1.7 billion by 2026, with a CAGR of 9.5% from 2022 to 2026. (Source)
Regional Gift Industry Statistics
1. The United States dominates the global gift packaging market, accounting for 14.3% of sales, followed by Canada at 1.5%. This significant market share drives a substantial portion of the industry’s revenue. (Source)
2. In the UK, searches for “christening gifts” increased by 639%, followed by “buy a gift” at 123%. “Secret Santa gifts” also grew by 43%. However, searches for “personalized gifts” declined by 36%. (Source)
3. In the UK, online searches for “Buy a Gift” increased by 123% in January 2022, followed by “Virgin Experience Days” at 83%, indicating a rising demand for experiential gifts. (Source)
4. In the UK’s gift industry, notonthehighstreet.com led online visibility in January 2022 with a score of 83,188, followed by buyagift.co.uk with a score of 34,339, making them the top two online retail websites in the sector. (Source)
5. Australia’s online corporate and promotional gift market has experienced a 7.5% annual decline over the past five years, with revenues expected to drop to $188.6 million by 2024. (Source)
6. Over 30% of Australians intend to boost their online gift-shopping habits. (Source)
7. In Spain, online marketplaces and pure players were the leading gift shopping channels in 2021, used by 15% of respondents. These are followed by traditional online retailers (7%), brand websites (5%), and social media/other channels (2%). (Source)
8. Spain’s e-commerce gift market revenue saw significant fluctuations from Q1 2014 to Q4 2019. Its peak was in Q1 2018, reaching around €120 million in sales. (Source)
9. The Asia Pacific region accounts for 23% of the total revenue in the global gift retail market, equivalent to $4.4 billion. This segment is expected to expand at a CAGR of 5.6% from 2024 to 2031, driving the market’s growth. (Source)
10. The Asia Pacific region is the leading market for floral gifting, with a 22% market share and driving significant growth in the industry. (Source)
11. The floral gifting market in the Asia Pacific region reached $11.11 billion in sales revenue in 2023. (Source)
12. China’s gift industry boomed in 2023, reaching a staggering 1.3 trillion yuan, with projections to surpass 1.6 trillion yuan by 2027. Curated gift sets and boxes featuring specialty foods, fashion accessories, and cultural creations are gaining immense popularity among Chinese consumers during the festive seasons. (Source)
13. China dominates the global gift and premium market, producing over 80% of its promotional products, solidifying its position as the world’s largest manufacturer of giveaway items. (Source)
14. India’s market for gift paper is projected to grow to $442.9 million by 2033, building on its 6.1% global market share in 2022. (Source)
15. India’s gift card market is expected to grow significantly from $11.88 billion in 2024 to $26.81 billion by 2029, with a growth rate of 17.67% per year. (Source)
16. Japan’s year-end gifts market was worth 858 billion yen in 2023 but is forecast to decline slightly to 842 billion yen in 2024. (Source)
17. The Japanese gifts market is expanding significantly, with its retail value expected to exceed 11 trillion yen by 2024, up from less than 10 trillion yen in 2015. (Source)
18. India’s Diwali gifting market is growing rapidly, increasing from ₹1.5 lakh crore (US$20 billion) in 2022 to over ₹2 lakh crore (US$27 billion) in 2023. (Source)
19. The Chinese gift industry saw a 6% increase in 2023, setting a new record, and is expected to maintain this growth momentum in 2024. (Source)
20. South Africa’s gift card market is expected to grow from $1.2 billion in 2023 to $1.9 billion by 2028 at a CAGR of 10%, reaching $1.3 billion in 2024. (Source)
Conclusion (Gift Industry Statistics)

The gift industry is a complex and dynamic market, driven by changing consumer habits, technological advancements, and shifting values. By understanding the statistics behind this industry, businesses and individuals can better navigate the world of gift-giving, identifying opportunities for growth, innovation, and sustainability. Whether you’re a retailer, manufacturer, or simply a thoughtful friend or family member, the gift industry has something to offer everyone.
November 4, 2024

Author: Jason

Supercharge Your Business with the Right Sales Funnel Software: A Comprehensive 2025 Guide (Best Sales Funnel Builders Software)

Understanding the Power of Sales Funnel Software (Best Sales Funnel Builders Software)

Why Consider White-Label Funnel Builder Software? (Best Sales Funnel Builders Software)

Top Sales Funnel Software and White-Label Options in 2025 (Best Sales Funnel Builders Software)

Key Features to Consider in Sales Funnel Software (Best Sales Funnel Builders Software)

Final Verdict: Choosing the Right Funnel Builder for Your Success (Best Sales Funnel Builders Software)

General Outsourcing Statistics

Outsourcing Challenges and Concerns (Outsourcing Statistics)

Outsourcing Statistics that Show the Impact of BPOs (Outsourcing Statistics)

Conclusion (Outsourcing statistics)

Editor’s Pick: In-Store vs Online Shopping Statistics

General In-Store vs Online Shopping Statistics

The Appeal of Online Retail (In-Store vs Online Shopping Statistics)

Cross-Generational Comparison of Consumer Spending (In-Store vs Online Shopping Statistics)

Conclusion: In-Store vs Online Shopping Statistics

FAQ (In-Store vs Online Shopping Statistics)

Key B2B Sales Statistics (Editor”s Pick)

General B2B Sales Statistics

Customer Journey Insights (B2B Sales Statistics)

Sales Process (B2B Sales Statistics)

Sales Performances (B2B Sales Statistics)

B2B Sales Technology Statistics (B2B Sales Statistics)

B2B Sales Trends

Conclusion (B2B Sales Statistics)

FQA (B2B Sales statistics)

What is the biggest challenge in B2B sales?

What is the success rate of B2B sales?

What are the statistics of B2B customers?

Key B2B lead generation statistics (Editor’s Pick)

General B2B Lead Generation Statistics

Inter-industry comparison of B2B lead conversion rates

Technology Impact on B2B Lead Generation Statistics

Lead Generation Channels (B2B lead Generation Statistics)

The Future B2B Lead Generation Statistics

Challenges and Solutions (B2B Lead Generation Statistics)

B2B Lead Generation Trends (B2B Lead Generation Statistics)

Conclusion

Key Print Marketing Statistics (Editor’s Pick)

General Print Marketing Statistics

Direct Mail in Print Marketing Statistics

Newspaper, Print Marketing Statistics

Digital vs Print Marketing Statistics

Challenges (Print Marketing Statistics)

Conclusion (Print Marketing Statistics)

Franchise Statistics (Editor’s Pick)

General Franchise Statistics

Franchise Workforce Data (Franchise Statistics)

U.S. Franchise Data (Franchise Statistics)

Franchise Data for Other Regions (Franchise Statistics)

Conclusion (Franchise Statistics)

Top Short-Form Video Statistics (Editor’s Pick)

General Short-Form Video Statistics

Short Form Video Platform (Short-Form Video Statistics)

Short-Form Video Statistics By Country

Some Short-Form Video Trends in 2024 (Short-Form Video Statistics)

Conclusion (Short-Form Video Statistics)

FAQ (Short-Form Video Statistics)