101 Latest Marketing Job Statistics And Trends 2024

Stay ahead of the curve with the latest marketing jobs statistics and trends.

In today’s digital age, a robust online presence is essential for businesses to thrive. Marketing professionals are the architects of this digital world, leveraging social media, content, and data to drive growth. The marketing industry is experiencing explosive growth, with job opportunities expanding rapidly. This article delves into the latest trends, salary insights, and in-demand skills to guide you through the exciting world of marketing.

Marketing Job Statistics (Editor’s Top Picks)

• The US Marketing Consultants industry boasted a workforce of 577,899 in 2023, demonstrating a steady 6.3% annual growth since 2018.
• Google commands a dominant 74% share of worldwide search traffic.
• The technology industry offers the highest salaries for marketers.
• A report highlighted writing and analytics as the most sought-after skills for senior content marketing roles, accounting for 29% and 25% of demand respectively.
• Marketing Managers are consistently ranked as having the most desirable role in sales and marketing.
• Companies with CEOs who prioritize marketing as a growth driver are twice as likely to achieve annual growth rates exceeding 5% compared to their industry counterparts. 

General Marketing Job Statistics

1. Marketing Managers are consistently ranked as having the most desirable role in sales and marketing. (Source)
2. The demand for chief marketing officers is expected to grow by 3% until 2032, creating about 311,600 job openings annually. (Source)
3. Marketing manager positions were projected to increase by 6.62% in 2022. (Source)
4. Women dominated the U.S. marketing workforce, holding 60% of positions between May 2020 and May 2021, with real estate and wellness & fitness sectors showing the highest female representation at 71% and 70% respectively. (Source)
5. Marketing specialists are significantly more likely 48% to work for public companies rather than private ones. (Source)
6. A significant uptick in marketing recruitment is expected in the UK, with 81% of businesses planning to hire for these roles in the next year compared to 67% the previous year. (Source)
7. The demand for market research analysts is on the rise, with a projected 13% job growth creating 94,600 new positions annually until 2032. (Source)
8. Approximately 358,200 individuals held marketing manager positions in 2022. (Source)
9. 55% of marketers are contemplating switching careers due to opportunities for better compensation, benefits, and perks. (Source)
10. The U.S. currently employs over 405,911 marketing specialists. (Source)
11. Companies with CEOs who prioritize marketing as a growth driver are twice as likely to achieve annual growth rates exceeding 5% compared to their industry counterparts. (Source)
12. The professional and business services industry, which encompasses marketing roles, experienced a surge in hiring, adding 74,000 new jobs in January 2024, surpassing the previous year’s monthly average. (Source)
13. Customer service and digital marketing roles dominate job searches globally, attracting over 66,900 and 57,800 average monthly searches respectively. Project management and content-related positions follow closely behind. (Source)
14. The project management marketing sector is poised for growth, with a projected 6% expansion leading to 34,000 new job openings annually until 2032. (Source)

15. 86% of marketing managers work full-time, while 14% hold part-time roles. (Source)
16. The advertising, PR, and related services industry reached a historic high in December 2023, with over 504,600 jobs. (Source)
17. Marketers are significantly more likely to be employed by private companies, with a 72% higher probability compared to public companies. (Source)

Core Competencies Marketing Job Statistics

18. A bachelor’s degree in marketing provides a foundation for entry-level roles across the marketing spectrum, encompassing creative functions such as media design and copywriting, as well as analytical areas like market research. (Source)
19. Bachelor’s degrees are the most common educational attainment for marketing managers, followed by graduate degrees and some college. (Source)
20. Social media, SEO, and strategy emerged as the most sought-after skills in content marketing job postings within the UK in 2020. (Source)
21. Technical degrees are the most required qualification for marketing positions in China, followed by undergraduate degrees, with master’s degrees being exceptionally rare. (Source)
22. Business, communications, and social sciences are the predominant majors for marketing managers. (Source)
23. Most marketing jobs in China demand between one and three years of experience, with a smaller proportion requiring three to five years. (Source)
24. While operations and finance dominate the backgrounds of Fortune 100 CEOs, marketing is underrepresented at the C-suite level. Only 10% of Fortune 250 CEOs have marketing experience, with a mere 4% holding CMO-equivalent roles. (Source)
25. A 2022 analysis identified writing and analytics as the most in-demand skills for senior content marketing roles, accounting for 29% and 25% of skill requirements respectively. (Source)

Marketing Workforce Profile (Marketing Job Statistics)

26. Women constitute the majority of marketing specialists, comprising 64.5% of the workforce, while men account for 35.5%. (Source)
27. The BLS reports that marketing manager positions are comparatively secure during company downsizing. (Source)
28. Similar to the overall marketing workforce, White individuals dominate the marketing specialist demographic, followed by Hispanic or Latino, Asian, and Black or African American. (Source)
29. The marketing manager role is predominantly held by women, with 61.8% of the 557,304 marketing managers in 2022 being female. (Source)
30. The marketing workforce is predominantly split between women (47.8%) and men (52.2%). (Source)
31. The marketing industry exhibits a diverse ethnic composition, with White individuals representing the largest group (66.9%), followed by Hispanic or Latino, Asian, and Black or African American. (Source)
32. Despite a higher proportion of women in marketing management roles, men exhibit a stronger preference for these positions, with a 1.69 to 1 ratio in terms of desire for the role. (Source)
33. While women hold a majority of marketing manager positions (69%), men still constitute a significant portion (31%). (Source)
34. The advertising and marketing segment of the UK’s creative industries employed 201,000 people in 2020. (Source)

35. In 2023, 253 thousand people were employed in the advertising and marketing sub-sector of the UK’s creative industries. (Source)
36. The typical marketing specialist is 36 years old. (Source)
37. The UK advertising and market research industry demonstrates gender disparities, with more women employed overall but more men working as self-employed professionals. (Source)

Marketing Compensation and Earnings (Marketing Job Statistics)

38. While marketing managers across the U.S. achieved notable salaries, San Joaquin County, particularly the Lathrop and Manteca areas, offered the highest compensation. However, the majority of marketing managers were concentrated in San Francisco County, specifically the Chinatown, North Beach, and Russian Hill neighborhoods. (Source)
39. Marketing managers enjoyed substantial earnings in 2022, with an average salary of $111,944, significantly surpassing the national average by $47,261. (Source)
40. Compared to the national average, marketing managers exhibited a lower income inequality, as indicated by a GINI coefficient of 0.407 in 2022. (Source)
41. The median annual salary for all marketing positions in China stands at ¥155,000, equivalent to approximately $23,310. (Source)
42. Marketing Managers in China command an average annual salary of ¥238,717, or roughly $35,830. (Source)
43. The average annual income for Marketing Analysts in China is ¥201,126, translating to around $30,206. (Source)
44. Content Marketers in China typically earn an average annual salary of ¥184,126, which is about $27,711. (Source)
45. Marketing Assistants in China have an average annual salary of ¥116,750, or approximately $17,544. (Source)
46. Marketing specialists earned a median annual salary of $68,230 as of May 2022. (Source)
47. Email marketing directors command salaries between $86,000 and $147,000, with an average compensation of $107,963. (Source)
48. Marketing managers commanded a median annual wage of $157,620 in May 2023. Earnings were widely dispersed, with the lowest 10% earning less than $79,600 and the top 10% exceeding $239,200. (Source)
49. Marketing research directors enjoy substantial earnings, with salaries ranging from $84,000 to $183,000 and an average of $124,736. (Source)
50. The majority of marketing employers (78%) implemented salary increases in 2023, primarily driven by rising living costs (64%). (Source)
51. Female marketing specialists experienced a narrower gender pay gap compared to the overall marketing industry, earning 96% of their male counterparts’ salaries in 2022. (Source)
52. Marketing managers achieved substantial earnings in mid-2022, with a median annual wage exceeding $140,000. (Source)

53. Digital marketing specialists have experienced a steady salary growth, increasing by 5% over the past five years. (Source)
54. While New York City boasts the highest average annual wage for marketers at $80,006, Delaware emerges as the most favorable state for marketers in terms of overall lifestyle and cost of living. (Source)
55. The technology sector stands out as the industry offering the most lucrative compensation for marketers. (Source)
56. The average marketing salary in the UK rose by 2.6% over the last year, below the UK average of 3.5%. (Source)
57. A gender pay gap persists in the marketing industry, with women earning 92% of men’s salaries in 2022. (Source)
58. Content marketing directors typically earn between $60,000 and $156,000, averaging $102,374 annually. (Source)
59. Demand generation managers typically earn between $64,000 and $119,000, averaging $86,624. (Source)
60. Digital marketing directors command salaries ranging from $65,000 to $161,000, with an average compensation of $108,676. (Source)
61. Brand marketing managers have a salary range of $54,000 to $116,000, with an average compensation of $78,714. (Source)
62. Marketing managers achieved a median salary of $140,040 in 2022, with top earners reaching $198,530 and the lowest quarter earning $103,060. (Source)
63. Product marketing managers enjoy salaries ranging from $65,000 to $135,000, with an average income of $95,940. (Source)
64. Product marketing roles in India offer competitive compensation, with salaries typically ranging from Rs 8 to 14 lakhs per annum. (Source)
65. Marketing professionals in the UK enjoy a salary spectrum ranging from £28,000 annually for marketing executives in medium-sized companies to a substantial £143,600 for Chief Marketing Officers in large corporations. (Source)
66. Marketing consultants in India command substantial salaries, with earnings ranging from Rs 10 to over 30 lakhs per annum, solidifying their position as one of the highest-paid professions. (Source)
67. Social media marketing managers are among the top earners in India’s marketing sector. (Source)
68. Chinese marketing specialists earn an average monthly salary of ¥14,233 RMB, equivalent to approximately $1,979 USD, with a median income of ¥12,180 RMB. (Source)
69. Individuals from working-class backgrounds face a significant salary disadvantage in marketing, earning 18.2% less than their counterparts from upper-class origins. (Source)
70. Content marketers typically earn around $58,000 annually, though compensation can vary widely based on individual qualifications. (Source)
71. While social media coordinator is an entry-level job, most professionals in this role make over $44,000 per year. As experience grows, average earnings can reach $51,000. (Source)
72. SEO specialists, with their expertise in search engine optimization, typically command an average salary of around $52,000. (Source)

Obstacles and Concerns in the Marketing Industry (Marketing Job Statistics)

73. The advertising industry is bracing for significant job losses due to AI, with clerical roles facing a 28% reduction and sales-related roles experiencing a 22% decline by 2030. (Source)

74. Content writer roles emerged as the most vulnerable to AI disruption, with nearly 82% of marketing professionals expressing concern. (Source)
75. Followed by email marketing roles at 43%. (Source)
76. The marketing industry is grappling with a widespread skills shortage, affecting 87% of employers. (Source)
77. The UK marketing landscape has been challenged by skills shortages, affecting 80% of employers and leading to a 40% productivity decline in the past year. (Source)
78. AI tools have significantly reduced the longevity of specialized skills, according to 53% of marketing employers. (Source)
79. The healthcare industry experienced the steepest decline in marketing job postings, with a 60% drop on LinkedIn in 2023 compared to the previous year. (Source)
80. Financial services and tech marketing roles also saw steep declines, with 56% and 52% fewer jobs being posted, respectively. (Source)

Marketing Job Opportunities By Industry (Marketing Job Statistics)

81. Computer Systems Design, Management consulting, and Advertising/PR firms are the primary employers of marketing managers. (Source)
82. The number of marketing manager positions is projected to reach 381,900 by 2032. (Source)
83. Organizations are increasingly relying on contract professionals, particularly in digital marketing, with 68% of managers planning to expand their use of these workers. (Source)
84. The professional, scientific, and technical services sector employs a quarter of all marketing managers, highlighting its significance in the industry. (Source)
85. The US Marketing Consultants industry has experienced rapid growth, with a workforce of 577,899 in 2023 and a consistent 6.3% annual increase since 2018. (Source)

Marketing Job Prospects Across Regions (Marketing Job Statistics)

Europe

86. The UK’s advertising and marketing sector experienced significant growth between 2011 and 2021, with employment numbers rising from 148,000 to 225,000. (Source)
87. The UK experienced a decline in sales, marketing, and related professionals between Q3 and Q4 2023, dropping from 947,900 to 917,900. (Source)
88. The number of market associate professionals in the UK saw minimal growth between Q3 and Q4 2023, rising slightly from 203,400 to approximately 203,700. (Source)
89. The UK job market experienced a significant downturn in the third quarter of 2022, with a 2.6% decrease in open positions, marking the largest quarterly decline since early 2020. The total number of vacancies fell to 1,266,000. (Source)
90. A UK survey revealed a higher propensity for remote hiring within the marketing industry, with 43% of employers adopting or planning to adopt remote work compared to the national average of 28%. (Source)
91.  In the fourth quarter of 2022, 192,000 people in the UK worked in advertising and market research. (Source) 
92. UK marketing budgets expanded by an average of 5% in 2023. (Source)
93. On average, marketing accounted for 13% of company budgets in the UK during 2023. (Source)

North America

94. The US advertising agency sector experienced significant growth in 2022, with employment numbers surging 10.4% from the previous year to surpass 195,280 employees. (Source)

95. The number of US marketing manager positions is projected to increase by 7% between 2022 and 2032. (Source)
96. U.S. public relations firms experienced a significant employment surge of nearly 14%, reaching a total of 62,370 employees. (Source)

South America

97. Editorial and digital marketing roles dominated job search trends in Brazil between February 2022 and 2023, averaging around 444 and 377 monthly searches respectively. (Source)
98. Account Manager, Ad Ops Specialist, and Associate Advertising Manager emerged as the most sought-after marketing positions in Latin America, followed by Community Builder, Content Manager, and Copywriter. (Source)

Asia-Pacific

99. Marketing resumes ranked second in popularity in Singapore, accounting for 1.7% of all searched resumes. (Source)
100. The marketing consulting industry is poised for significant growth, reaching a projected value of $343.5 billion by 2025, making it a highly lucrative sector for marketing professionals in India. (Source)
101. Indian companies recruited 4,556 marketing professionals in May 2023. The year 2020 witnessed fluctuating employment trends within the marketing sector, with a downturn in April due to the COVID-19 pandemic followed by a subsequent recovery. (Source)

In-Demand Marketing Jobs (Marketing Job Statistics)

So, which marketing jobs are in the highest demand? Here are some of the most sought-after positions:

Digital Marketing Manager: With the rise of digital marketing, companies are looking for professionals who can develop and execute online marketing strategies.

Content Marketing Specialist: As content marketing continues to grow in importance, companies need professionals who can create engaging, high-quality content that resonates with their target audience.

SEO Specialist: With search engines constantly evolving, companies need experts who can optimize their websites and content for maximum visibility.

Social Media Manager: As social media becomes an increasingly important channel for customer engagement, companies are looking for professionals who can develop and execute social media strategies.

Skills Required for Marketing Jobs (Marketing Job Statistics)

To succeed in the marketing industry, professionals need to possess a range of skills, including:

Data Analysis: The ability to collect, analyze, and interpret data is crucial for making informed marketing decisions.

Content Creation: Marketing professionals need to be able to create high-quality, engaging content that resonates with their target audience.

Digital Literacy: With the increasing importance of digital marketing, professionals need to be proficient in digital tools and platforms.

Communication: Effective communication is essential for marketing professionals, who need to be able to convey their message to their target audience.

Conclusion (Marketing Job Statistics)

The marketing industry is experiencing a period of rapid transformation, driven by technology and shifting consumer behaviors. This presents an exciting opportunity for professionals who can adapt and embrace new trends. By staying informed about the latest job statistics and emerging skills, marketers can position themselves for success in this dynamic and rewarding field.

FAQ (Marketing Job Statistics)

Is there a demand for marketing jobs?

Yes, there is a strong demand for marketing jobs. The marketing landscape is constantly evolving, driven by technological advancements and changing consumer behaviors. This creates a consistent need for skilled professionals who can navigate these complexities.

Is There Money in a Marketing Career?

Yes, there can be significant earning potential in a marketing career. Marketing offers a vast array of opportunities, and with dedication and career progression, it can also be a lucrative field.

Which marketing field is the best?

There’s no definitive “best” marketing field. The ideal choice depends largely on your interests, skills, and career goals. Each area offers unique challenges and rewards.